Partner for strategic research ideation.
BobaBOBA is an AI ideation partner tool designed to assist businesses in their research and strategy development. The tool provides research signals and trends, enabling users to quickly analyze and summarize articles and earnings calls, among other resources. It can also research articles and news on the web to help answer qualitative research questions. BobaBOBA can assist with brainstorming possible futures based on a strategic prompt, exploring opportunities, threats, plausibility, and probability of scenarios. It achieves this by generating future-oriented stories that are informed by signals of change in business, culture, and technology. This process is known as scenario building, and its outcomes are useful for inspiring divergent product thinking, socializing learnings in a contextualized narrative, conducting resilience/desirability testing, and/or informing strategic planning. BobaBOBA uses the Playing to Win strategy framework to assist users in brainstorming "where to play" and "how to win" choices based on a strategic prompt and possible future scenarios. Additionally, the tool can generate storyboards for current or future scenarios, which may include illustrated scenes and customized scripts that describe customer journeys. Overall, BobaBOBA is a valuable tool for businesses looking to stay ahead of the curve when it comes to researching and developing new strategies.