Led & implemented retail turnaround of operations, the transformation of product assortment, and merchandising plans for multiple retail outlets with sales of 6M at Friends of the National Zoo. Responsible for 5.9 M budget and staff 80+ * Retail Turnaround increasing Sales 18% * Increased Net Profits 44% * Reduced Expenses 20% * Achieved 34% COGS

Developed successful strategic turnaround plans and conducted feasibility analyses of museum retail outlets with a focus on earned revenue strategies.

* Retail turnaround increasing gross sales 200% * Increased net profit 140% * Increased Average Sale by 45% * Transformed entire product assortments developing unique and exclusive gift collections * Implemented merchandising plans focused on storytelling & extending the museum experience into the retail store.

Directed sales and operations for Admissions, Retail, Group Sales, Membership, and IMAX Theater for an organization with 10 M in sales and an annual attendance of 500,000. Directly responsible for managing 7.5 M in sales, 2.2 M budget, and staff of 45. Member of Senior Management Team that led institution, setting and implementing goals and strategies and resolving critical issues. *Complete turnaround of Admissions, Retail, Group Sales, Membership, and IMAX Theater Operations *Implemented and streamlined operation strategies across departments, significantly growing revenues and elevating the visitor experience.