Bob Sherlock

Bob Sherlock

Partner & CMO | Competitive Advantage | Market Segmentation & Strategy | Strategic Marketing Plans | Springfield, Massachusetts, United States

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Work Experience

Chief Outsiders

Partner & CMO | Competitive Advantage | Market Segmentation & Strategy | Strategic Marketing Plans

2017-09-01 — Present

Author & Consultant / Helping Manufacturers & B2B Service Firms Uncover and Price Hidden Value

DARING CAUTION: Executive’s Guide to Pricing Improvement | Strategic Pricing | Value Based Pricing

2003-01-01 — Present

The ProAction Group, LLC

Pricing Management Strategy | Strategic Market Planning | Market Discovery | Manufacturing

2003-01-01 — 2014-12-01

Marketwerks, Inc.

Market Strategy | Strategic Value Messaging | Value Propositions | Visible Value | Strategic Pricing

2002-01-01 — 2017-01-01

Delivery Station, Inc.

Founder & CEO | Distribution Logistics | Last Mile | Automated Will-Call | Start-up

1998-01-01 — 2002-01-01

Wickes Lumber, Inc.

VP Marketing | Sales Effectiveness |Brand Positioning Strategy | Business Development

1994-01-01 — 1997-01-01

General Electric Company

Region Manager | Sales, Customer Service, & Distribution

1990-01-01 — 1993-01-01

General Electric Company

Manager – Market Programs | Strategic Market Planning | Sales & Service Process Innovation

1987-01-01 — 1990-01-01

General Electric Company

Managing Consultant | Pricing | Customer Experience | Market Strategy

1986-01-01 — 1987-01-01

General Electric Company

Marketing Management | Sales Management | Product Management | Marketing Consulting

1982-01-01 — 1994-01-01

Skills

fractional cmos strategic plan effectiveness competitive positioning efficient implementation of marketing plans executivesasaservice organizational alignment marketing business growth sales growth demand generation

Languages

English , English