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* Oversee the digital marketing strategy for Launch Federal Credit Union. *Oversee the credit union's email marketing strategy. *Manage digital advertising campaigns including, but not limited to Facebook Ads, Google PPC, Google Display, Bing Ads, and YouTube. * Responsible for all credit union SEO efforts, and monitor progress via MozPro. * Create engaging content for credit union's blog and website. * Oversee new member onboarding process. * Analyze member data to drive successful digital marketing and email marketing campaigns. * Create and maintain annual digital marketing budget.

Build, manage and optimize pay-per-click search engine marketing (SEM) and search engine optimization (SEO) campaigns for 200+ clients (totaling over 1 million in annual spending budgets) using various tools and strategies. • Manage and optimize campaigns currently running on search engines through analyzing daily, weekly, and monthly statistics. • Communicate with clients and sales representatives regularly to discuss current campaign performance and possible strategies for campaign improvement through increasing monthly budget, modifying geographical targeting or suggesting enhancements of website. • Research and participate in various webinars and stay up to date on current trends, new strategies and the latest features being released on Google AdWords and other search engines to assist with building and optimizing customers’ campaigns.