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About Deborah Meyer
MARKETING EXECUTIVE, MBA I love bringing brands to life with innovative programs and strategic partnerships. I am a strategic marketing leader, driving impact...
Deborah Meyer's Work History
Marketing Communications Specialist
Health Care District Of Palm Beach County
Jan 2019 - Present
No description available.
Senior Marketing Manager
Meredith
Jan 2011 - Jan 2018
Developed new marketing programs / partnerships for sales opportunities across magazine and digital brands. Created sales presentations, sponsorship packages, and promotional material, closing business deals and generating revenue. Managed client relationships and partnerships on sold multi-media programs from concept to execution.
Increased sales revenue 5M, resulting in marketing programs with clients to include P&G, L’Oreal, Merck and Ford by executing programs with print, digital, retail, and event elements. Managed RFP workflow and team responsible for delivering proposals.
Spearheaded annual event in key market, extending brand awareness and bringing in revenue through sold sponsorships. Managed 450K annual marketing budget to successfully meet business goals.
Certified Coach
New York Road Runners
Jan 2011 - Jan 2016
Coached Team for Kids charity team raising money for youth and running in schools nationwide. Led training workouts and provided inspiration to over 800 members per year, most first-time marathoners, leading to successful completion of the New York City Marathon. Raised funds sent directly to schools across the country for sports programs, helping children lead confident and healthy lives.
Marketing Consultant
Everyday Health
Jan 2010 - Jan 2010
Created marketing collateral and presentations for digital sales efforts to bring in advertising revenue. Increased brand awareness by developing new digital partnerships and other health extensions. Managed research programs for condition-specific initiatives for large pharma clients to increase revenue. Worked on new mobile apps to bring to market.
Director of Marketing
Nbc Digital Health Network
Jan 2008 - Jan 2009
Led marketing efforts for digital health business to include 2 hospital TV networks, consumer and professional health websites and video content deals. Created custom sales decks with cross-platform opportunities to include on-air, print, digital, and social media efforts for client pitches resulting in 200M in revenue. Developed promotional material to include media kits, email newsletters, trade ads, event signage, and in-hospital collateral to market brands to over 2.7K hospitals nationwide. Managed research studies on consumer and healthcare professional attitudes and behavior.
Director of Marketing
Nbcuniversal Media
Jan 2007 - Jan 2008
Managed team responsible for branding, audience development, and integrated programs for 2 websites, iVillage.com and YourTotalHealth.com. Project lead for largest iVillage initiative for new vertical that consisted of TODAY show, key partnerships, grassroots events and social media efforts, resulting in 2.6M sponsorship deal. Executed marketing plan for successful Your Total Health site launch with PR, cross-media promotion, trade / digital campaign, sponsored events, and SEO leading to a top 10 health website ranking. Played key role in multi-media branding campaign driving brand awareness from 17% to 25%.
Director of Marketing
Ivillage Parenting Network
Jan 2005 - Jan 2007
Managed staff responsible for sales support, research, promotion, and circulation efforts for 5 parenting magazines and the Newborn Channel, an in-hospital TV network. Spearheaded circulation strategy for all magazines to include subscription efforts for 2 newly launched parenting titles reaching 8.1M readers. Created collateral for sales and hospital teams to meet revenue goals. Managed all research projects on subscriber studies, TV viewership / ad recall, parenting trends, and custom client initiatives resulting in advertiser renewals and new business over 100M.
Senior Marketing Manager
Gruner Jahr Publishing Inc And Fast
Jan 2002 - Jan 2005
Created integrated marketing programs for clients from concept to execution and managed all relations. Developed targeted email and direct mail campaigns to increase brand awareness in the advertiser community. Managed integral components of annual Inc. 500 Conference showcasing entrepreneurs with key sponsors and 1.2K+ attendees.
Integrated Marketing Manager
Time Inc Money
Jan 2000 - Jan 2002
Developed custom marketing programs for prospective advertisers to meet business goals. Created cross-platform sponsorship packages to increase revenue beyond print. Established successful marketing partnerships to meet client objectives.
Marketing Manager
Newsweek
Jan 1998 - Jan 2000
Produced custom sales decks to be used for agency/client presentations. Created promotional material to include sell sheets, brochures, and mailers. Developed automotive and pharmaceutical categories through industry and competitor analysis.
Deborah Meyer's Current Work Details
Deborah Meyer's Location
West Palm Beach, Florida, United States
Deborah Meyer's Expertise
MARKETING EXECUTIVE, MBA
I love bringing brands to life with innovative programs and strategic partnerships.
I am a strategic marketing leader, driving impactful marketing and sales initiatives across print, digital, and social media platforms to generate revenue. I excel in managing creative teams, multiple projects, and operating budget in dynamic, high-pressure environments to meet business objectives. I am a forward thinker that delivers new market and consumer insights to influence unique brand approaches.
I am an accomplishment-driven marketer with Digital Media Marketing and USATF Coach certifications with a passion for the health and wellness space. In my personal life, I am a goal-oriented adventure seeker and strive to lead a healthy lifestyle having completed over 20 marathons, many triathlons to include an IRONMAN, and summited Mount Kilimanjaro, a unique and humbling experience.
My Core Skills:
Branding Strategy Integrated Marketing Programs Digital Marketing Promotion
Partnership Development Project Management Event Execution
Marketing Leader | Brand Strategist | Digital Marketer | Partnership Builder
Deborah Meyer's Current Industry
Health Care District Of Palm Beach County
Deborah Meyer's Prior Industry
Newsweek | Time Inc Money | Gruner Jahr Publishing Inc And Fast | Ivillage Parenting Network | Nbcuniversal Media | Nbc Digital Health Network | Everyday Health | Meredith | New York Road Runners | Health Care District Of Palm Beach County
Deborah Meyer's Education
D'Amore-McKim School of Business at Northeastern University
D'Amore-McKim School of Business at Northeastern University Mba , Marketing
New York University
New York University Certificate , Digital Media Marketing
USA Track & Field
USA Track & Field Certified Coach, Level 1
State University of New York at Geneseo
State University of New York at Geneseo Bs/Ba , Marketing/Psychology
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