Elena Bond

FAQ About Elena Bond

• What is Elena Bond's address?

  Elena Bond is located at New York City Metropolitan Area, New York City Metropolitan Area, United States

• What is Elena Bond's job title?

  Elena Bond is a Build and lead Analytics & Measurement teams focused on rigorous, impactful analytics that drive business and product strategy. Passionate about democratizing data and taking a scientific approach towards improving customer experiences. Currently, I lead Snapchat's North America Marketing Science team responsible for Apps, Media & Entertainment. My team partners with advertisers to drive growth goals on Snapchat using a wide variety of measurement solutions, focusing on scientific experimentation and incrementality. In support of internal cross-functional partnerships, we coordinate with product, product marketing, data science, engineering and sales to prototype and inform product, advertiser and customer experience enhancements. Specialties: Strategy, analytics, modeling, dashboarding, test design, measurement & insights across business analytics, CRM/loyalty/subscriber/acquisition, digital and social media campaigns. Industries: CPG, retail, entertainment, travel, finserv, telco, publishing, apps, health, auto, energy and gov/political/non-profit. Methodologies: Customer/loyalty segmentation and clustering, path to purchase analytics, LTV, acquisition and predictive modeling (GLM, decision tree, linear and logistic regression, clone models, CHAID, boosted trees and random forest), market sizing, design of experiments, power & statistical significance testing, response measurement (attribution, causal lift, geo, MTA, MMM, A/B, etc.), root cause analysis and custom insights. Programming: SQL (BigQuery, Oracle, Redshift, Presto), R and previously SAS. Dashboarding/viz in Data Studio, Looker, Oracle Analytics. Familiar with Python, Tableau, Google Analytics, DCM, Qubole, AWS, VBA, Coremetrics, and Business Objects. Conference appearances: 2022 @ Mental availability & advertising in a recession @ Snap 2022 ANA Dig & Social Media Conf @ multi-touch vs last-touch attribution with Neustar 2021 Beauty Holiday Insights @ Snap 2021 Cannes with IRI @ CPG advertising & Gen Z 2020 Brand Innovators with NCS - effectiveness of AR in CPG outcomes Published work: 2021 Snapchat Commercials performance blogpost https://forbusiness.snapchat.com/en-US/blog/can-6sec-nonskip-commercials-drive-efficiency 2017 Blogpost @about A/B test results on the Oracle Data Cloud Blog https://blogs.oracle.com/oracledatacloud/digital-ab-test-results-flat 2009 DMNews Essential Guide to Email Marketing @ the relevance of geo targeting http://mydigimag.rrd.com/display_article.php?id=247696 Snap

• What industry does Elena Bond currently work in?

  Elena Bond currently works in the Snap

• What is Elena Bond's area of expertise?

  Elena Bond specializes in Build and lead Analytics & Measurement teams focused on rigorous, impactful analytics that drive business and product strategy. Passionate about democratizing data and taking a scientific approach towards improving customer experiences. Currently, I lead Snapchat's North America Marketing Science team responsible for Apps, Media & Entertainment. My team partners with advertisers to drive growth goals on Snapchat using a wide variety of measurement solutions, focusing on scientific experimentation and incrementality. In support of internal cross-functional partnerships, we coordinate with product, product marketing, data science, engineering and sales to prototype and inform product, advertiser and customer experience enhancements. Specialties: Strategy, analytics, modeling, dashboarding, test design, measurement & insights across business analytics, CRM/loyalty/subscriber/acquisition, digital and social media campaigns. Industries: CPG, retail, entertainment, travel, finserv, telco, publishing, apps, health, auto, energy and gov/political/non-profit. Methodologies: Customer/loyalty segmentation and clustering, path to purchase analytics, LTV, acquisition and predictive modeling (GLM, decision tree, linear and logistic regression, clone models, CHAID, boosted trees and random forest), market sizing, design of experiments, power & statistical significance testing, response measurement (attribution, causal lift, geo, MTA, MMM, A/B, etc.), root cause analysis and custom insights. Programming: SQL (BigQuery, Oracle, Redshift, Presto), R and previously SAS. Dashboarding/viz in Data Studio, Looker, Oracle Analytics. Familiar with Python, Tableau, Google Analytics, DCM, Qubole, AWS, VBA, Coremetrics, and Business Objects. Conference appearances: 2022 @ Mental availability & advertising in a recession @ Snap 2022 ANA Dig & Social Media Conf @ multi-touch vs last-touch attribution with Neustar 2021 Beauty Holiday Insights @ Snap 2021 Cannes with IRI @ CPG advertising & Gen Z 2020 Brand Innovators with NCS - effectiveness of AR in CPG outcomes Published work: 2021 Snapchat Commercials performance blogpost https://forbusiness.snapchat.com/en-US/blog/can-6sec-nonskip-commercials-drive-efficiency 2017 Blogpost @about A/B test results on the Oracle Data Cloud Blog https://blogs.oracle.com/oracledatacloud/digital-ab-test-results-flat 2009 DMNews Essential Guide to Email Marketing @ the relevance of geo targeting http://mydigimag.rrd.com/display_article.php?id=247696

• Which languages does Elena Bond speak? 

  Elena Bond speaks the following languages: No languages available.

• Which industries has Elena Bond previously worked in?

  Elena Bond has prior experience in the following industries: Snap , Oracle , Oracle , Dunnhumby , Dunnhumby , Dunnhumby , Drake Direct , Drake Direct , Drake Direct

• What is Elena Bond’s work experience?  

  Elena Bond has the following professional experience: Snap , Snap , Oracle , Oracle , Dunnhumby , Dunnhumby , Dunnhumby , Drake Direct , Drake Direct , Drake Direct .

• How can I find Elena Bond on LinkedIn?  

  You can view Elena Bond’s LinkedIn profile at LinkedIn URL.

• What are Elena Bond’s work email addresses?  

  Elena Bond’s work email addresses are [email protected] .

• What company does Elena Bond work for?  

  Elena Bond works at Snap