Key Accountabilities: ● Responsible for providing leadership to up to 5 direct reports while enriching the organization’s brand and voice ● Relied upon to create/implement annual communications plan(s), perennial campaigns and 3-year strategic plan ● Orchestrates an internal communications agency aimed at elevating all PR, print collateral and digital media Key Accomplishments: ● Built a communications department from the ground up, including an annual communications plan, 3 annual campaigns, print collateral, targeted segmentation and budgeting ● Successfully integrated web, email and social platforms; resulted in digital revenue growth and brand awareness

Key Accountabilities: ● Responsible for planning and orchestrating an annual gala capable of hosting 800+ guests; included budgeting, vendor procurement, vendor management, volunteer management and day-of management ● Relied upon to conceptualized and produced a new VIP experience for corporate partners such as Google, Apple and Shutterfly ● Thoroughly developed a comprehensive communications plan for prospects and guests using email, print and application platforms before, during and after events Key Accomplishments: ● Raised a record 2.1M for the non-profits annual event, as well as a record 0.10 per dollar fundraising ratio ● Meticulously designed a new event layout at the Santa Clara Convention Center, a venue that had not previously been utilized to host the event; included partnering with new vendors to improve the look and feel

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Key Accountabilities: ● Responsible for defining an effective marketing strategy to brand and the set tone for an ESPN owned event ● Relied upon to curate effective digital and print marketing content, as well as sponsorship signage ● Planned and executed immersive cultural events for participants; included budgeting, staffing and logistics Key Accomplishments: ● Successfully developed/installed 250K+ in arena advertising, in-game marketing activation and digital content ● Launched new event and implemented a GTM strategy for the 1st ESPN basketball tournament in the state

Key Accountabilities: ● Responsible for managing a 300+ person ESPN owned outdoor event; included permitting, vendors and logistics ● Relied upon to create print and digital content for the event including social media graphics Key Accomplishments: ● Earned a role as remote consultant after moving to a new state, a position that did not previously exist ● Created and managed the execution of cultural events for participants prior to the televised games