• Generate email and marketing automation strategy by providing thought-leadership, best-practice sharing and education gleaned from nearly two decades of growth and evolution working in the email marketing landscape. • Responsible for supporting Global and Affiliate stakeholders on tactical execution of data-driven campaigns and automated customer journeys using Salesforce Marketing Cloud (SFMC) and Salesforce CRM in order to meet customer needs and drive engagement with electronic communications. • Brand Ambassador and Primary Content Developer, using best-practice, cross-platform compliant coding (HTML/CSS) for all electronic communications sent from SFMC, expanding on a library of shared templates all built to common standards for Global consistency and ease-of-use. • Technical Liaison between Global Marketing and IT to ensure Marketing Cloud initiatives that require IT support are properly prioritized and regularly monitored through completion. • Provide leadership in audience segmentation efforts within the automation and CRM systems to align with strategic priorities, drive more relevant & personalised content, and maintain the sender reputation. • Measure campaign effectiveness and make recommendations for data-informed improvements in order to increase customer engagement and optimize results. • Manage Marketing Cloud system set-up and required user access training for Global privacy and email compliance for GDPR and CAN-SPAM — this includes ensuring the custom opt-out script functions correctly and all communications include proper disclaimer/ unsubscribe options.

• Support global affiliates automated marketing initiatives by creating synchronized audiences using automation activities and SQL queries as entry sources for triggered journey sends. • Assist in the creation of responsive emails using best-practice, cross-platform compliant coding and make recommendations to global affiliates to improve effectiveness of digital marketing initiatives. • Provide email and automation education, training and thought leadership to internal marketing teams in order to meet business objectives. • Expand library of shared global content and pre-built content blocks so affiliates can quickly and easily develop effective, branded messages to support a variety of communication goals. • Measure effectiveness of campaigns, provide insights and make recommendations for increased customer engagement.