About Kayla Alexander

I am an adaptable designer with a passion for story telling and problem solving. My background in graphic design, UI/UX, photography, and marketing provide me w...

Kayla Alexander's Work History
Company

Senior Product Designer

Bitewell
Jul 2023 - Present
No description available.
Company

Senior Designer

Jackson Family Wines
May 2021 - Jul 2023
No description available.
Company

Designer

Bitewell
Feb 2021 - Jul 2023
No description available.
Company

Visual Designer

Jetclosing A Title
Dec 2019 - Mar 2021
A customer-focused startup, JetClosing’s proprietary platform offers real estate companies and individual agents a robust tool to make closing on a home more transparent and efficient. As the first and only designer, I was responsible for brand management and all print, digital, and web design. • Partnered with an outside agency for the company rebrand. Independently managed and executed the rebranding of all creative assets. • Hybrid B2B SaaS and B2C marketing with complex multi-tiered customer journey’s. With an outdated website, I created a landing page (via Wordpress) used for all marketing campaigns, aimed at building trust and understanding in a historically convoluted process. This landing page kicked off and guided the website redesign project. • Worked with another outside agency for a complete redesign of the website. Participated in and helped guide every step of development from information architecture and UX to visual design direction.
Company

Event Photographer

House Of Smith
Jan 2019 - Jan 2020
No description available.
Company

TA for Adobe InDesign CC -Level 1

School Of Visual Concepts
Jan 2018 - Jan 2018
Teaching Assistant for the 2018 Spring and Fall classes.
Company

Marketing Coordinator, Graphic Designer

Seattle Credit Union
Jun 2017 - Dec 2019
Part of a Marketing team that functioned as an in-house agency. Design for print and web, art direction, copywriting, project management, and vendor management. • Completed full rebrand of 86-year-old Seattle Metropolitan Credit Union to Seattle Credit Union. Located and redesigned thousands of assets across the organization. Additionally participated in the redesign of the website (via Drupal), online banking, and mobile app. • Experience with conceptualization, creative direction, and execution of multi-channel marketing campaigns for 15+ products. Partnered with individual department leaders to achieve loan production goals. Brought in 14M in loan production for a single product in one quarter on my first solo-led campaign. • Design and version control of hundreds of financial and legal forms. • Partnered with the CEO to design strategy documents for the Board of Directors. • Experience designing collateral in both English and Spanish
Company

Lead Digital Asset Specialist, Photographer

Shoes Com
Apr 2015 - Jan 2017
Responsible for all product images across 2 e-commerce sites: SHOES.com & OnlineShoes.com • Retouch, process, and catalog high volumes of images and other media assets. Track and report team output numbers for department-wide communication. • Led team to clear out the companies backlog of thousands of media assets while increasing the average production numbers by over 200%. • Photograph and style shoes, wallets, and apparel for merchandising. • Photograph events and lifestyle images for social and brand teams. • Work across multiple teams (buyers, coordinators, photo studio, etc.) to facilitate communication and deliver effective production results. Assist with tasks such as sourcing images, product copy, product and website QA, pricing projects, etc.
Company

Photography/Art Intern

Indianapolis Monthly
Aug 2014 - Dec 2014
• Edited images for print and web publication. • Photographed local events for more consistent blog content. • Local food photography assignment published in October 2014 issue • Curated and created image galleries via Wordpress. • Assisted the Digital Media Manager by improving social media presence; created and maintained social accounts. • Graphic Design for social media, advertising, and flyers for print and web. • Contracted for photojournalism assignment, post-internship ("Stutz Artist..." link below). I produced the copy and photography for this piece.
Company

Designer and Photographer

Kayla J Com
Jan 2014 - Present
Graphic Design, UI/UX, Branding, and Event Photography.
Company

Photographers Assistant

Julie Platner
Nov 2011 - Dec 2011
Assisted award-winning photojournalist with image editing, organization, and award applications.
Kayla Alexander's Current Work Details
Kayla Alexander's Location
location
4205 Moore Street, Los Angeles, United States
Kayla Alexander's Expertise
star
I am an adaptable designer with a passion for story telling and problem solving. My background in graphic design, UI/UX, photography, and marketing provide me with a robust skill set to bring brands to life. A born investigator, I value research and exploration in my process, and am enthusiastic about tackling complex problems while delivering functionally beautiful designs. My professional background is diverse, having worked in corporate, not-for-profit, and startup environments across a range of industries; finance, e-commerce, food & beverage, and real estate tech. I thrive on small, scrappy teams, having years of experience jumping into adjacent roles such as campaign development, copywriting, or web development.
star
Creative | Senior Product Designer at bitewell
Kayla Alexander's Current Industry
bag
Bitewell
Kayla Alexander's Prior Industry
bag
Julie Platner | Kayla J Com | Indianapolis Monthly | Shoes Com | Seattle Credit Union | School Of Visual Concepts | House Of Smith | Jetclosing A Title | Bitewell | Jackson Family Wines
Kayla Alexander's Education
Education

School of Visual Concepts

School of Visual Concepts Certificate , User Interface / Visual Design For Digital
Education

The Archer School for Girls

The Archer School for Girls High School
Education

School of Visual Concepts

School of Visual Concepts , Design, Marketing
Education

Indiana University Bloomington

Indiana University Bloomington Fine Arts , Studio Art

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