Led the GTM plan for EMEA to increase brand awareness and drive revenue: - Executed a set of demand generation activities going from live events to content syndication, while developing partner and influencers ecosystem to enforce the company's presence and position in the region.

Developed and executed the company's marketing strategy to drive pipeline and awareness: - Crafted demand generation programs supporting the sales organization through e-mailings, content syndication, live events and webinars. - Created and managed website content, SEO, social media content, online advertising, product listings on partner apps. - Managed a quarterly customer newsletter as well as a monthly internai newsletter, and implemented internai lunch-n-learn sessions to facilitate knowledge sharing between departments. - ln charge of writing and publishing the company's press releases and coordinating press relations (customer interviews with specialized media, brand awareness). - Developed compelling content in alignment with the product teams (white papers, product brochures, vertical content, blogposts, ail types of materials needed to support the sales strategy). - Strong international focus: content and campaigns deployed both in French and English to support the company's growth strategy.

Supported the execution of marketing programs: - Coordinated events and sponsorships (including Dreamforce, Salesforce Tours and local events in Europe and in the US). - Developed content such as customer staries, product brochures and presentations. lmplemented demand generation and lead nurturing campaigns by creating, deploying, and measuring the ROI of emailing and content syndication campaigns. - Supported the ADR team with the qualification and nurturing inbound and outbound leads, and converting them into opportunities.

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