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About Marc Wheeler
I’m on a mission to help emerging, high-growth businesses create better, more valuable experiences for their customers. Many of my clients are just starting o...
Marc Wheeler's Work History
Co-Founder
Insurtech Denver
Dec 2018 - Present
Co-founder of InsurTech Denver, a community of 1200+ insurtech professionals from Colorado based insurance startups, technology companies, regulatory, industry groups and venture capitalists.
Founder/CEO
Center For Annuity Awareness
Sep 2015 - Aug 2017
Responsible for building the business plan, operational infrastructure, marketing playbook and launch of this start-up venture. The Center provides balanced, thoughtful information for retirement planning, guaranteed income and access to professional advisors. CAA through education, marketing, and lead acquisition initiatives, delivers high quality referrals to advisors through proprietary advanced targeting, data enhancements and predictive analytics. CAA is angel funded and headquartered in Denver, CO.
Vice President Marketing - Individual
Oneamerica
Sep 2014 - Jun 2015
OneAmerica is a leading mutual financial company offering whole life, annuities, long-term care and retirement services with 60billion under administration. As Vice President Marketing – Individual, was recruited to be a change agent in accelerating the digital marketing effort at a divisional level and to provide new thought leadership regarding enterprise wide marketing initiatives. Rebuilt marketing department, created dedicated digital team and shifted communication focus from sales support to marketing driven campaign development in providing producers with programs they could integrate and leverage in promoting the business at a local level. Drove vendor selection and proof of concept for deployment of digital marketing platform (DMP). Active participant in enterprise initiatives addressing corporate re-branding, digital strategy development/integration/adoption, and cross divisional collaboration.
Managing Partner
Strategic Options
Jan 2014 - Present
Marketing Consultant providing strategic guidance for consumer-centric businesses in the development and implementation of integrated cross platform marketing programs. Work with clients on a project or interim basis in defining their marketing strategy and developing tactical implementation plans across the customer journey that deliver on the business objectives. Expertise is based on a track record of developing a meaningful strategy and delivering revenue. That requires interacting cross functionally to drive focus on profitable customer acquisition, identifying interdependencies, and detailed reporting to ensure data based decisioning.
Head of Marketing and Customer Acquisition
Selectquote Insurance Services
Jan 2011 - Jan 2014
SelectQuote is the largest term life insurance broker in the US reaching consumers through direct response TV, radio and a full spectrum of digital based efforts. Expanded digital footprint including new customer acquisition and user experience. Initiatives include paid search, display, email, social, video and mobile program development in supporting sales agent organization. Launched redesigned web site including conversion funnel optimization improvements. In addition to supporting the term life marketing efforts, provided guidance in developing the initial marketing strategy for three new businesses launched by SelectQuote – auto and home, Medicare supplement and direct to employer dividing time between San Francisco,Kansas City and Denver.
VP Marketing & Business Development
Netquote
Jan 2006 - Jan 2008
Established NetQuote as the #1 consumer insurance comparison shopping site. Expanded multi-channel consumer acquisition and conversion efforts overseeing business development, affiliate, email, search (SEO/SEM/paid inclusion), product management and branding initiatives.
Vice President/General Manager
Hanley Wood
Jan 2002 - Jan 2004
Managed all brand marketing and ecommerce initiatives for leading building publisher. Transitioned marketing efforts migrating buyers from print to the internet through cross-platform programs, strategic partnerships and SEO efforts. Managed staff of 22 with business generating over 30MM in sales.
VP Marketing & Business Development
Modernbride Com
Jan 1999 - Jan 2001
Monetized wedding planning process. Led branding, marketing and business development initiative in establishing the Modern Bride brand online. Site design, UI, customer acquisition.
VP Marketing and Merchandising
Kbkids Com
Jan 1998 - Jan 1999
Directed marketing and product merchandising initiatives for start-up ecommerce site. Grew business to number two position in the online toy products arena.
Marc Wheeler's Current Work Details
Marc Wheeler's Location
7055 South Robertsdale Way, Aurora, United StatesMarc Wheeler's Expertise
I’m on a mission to help emerging, high-growth businesses create better, more valuable experiences for their customers.
Many of my clients are just starting out and are building out their marketing infrastructure or gradually gaining momentum in their direct-to-consumer (D2C) or B2B2C distribution, acquisition, and monetization strategies. I aim to serve these customer-centric businesses as a reliable advisor, a catalyst for growth, and a hands-on problem-solver, as we work together to develop the roadmap, the relationships, and the confidence to act boldly and strategically where it matters most.
With a background in eCommerce and consumer packaged goods, along with an expertise in the insurtech and fintech sectors, I have enjoyed leading transformational marketing initiatives for companies of all sizes—from well-known national brands to local startups. In addition to my advisory work through Strategic Options, I am a subject matter expert, providing VC and PE investors with D2C distribution insights for the insurance industry’s Life, P&C, and Medicare product categories. I also serve as a mentor for accelerator programs such as Techstars, Plug and Play, and Global Insurance Accelerator. As co-founder of InsurTech Denver, I am an active contributor and organizer within the local Colorado insurtech community. I have also been featured as a speaker at marketing and insurance industry events nationwide, including LeadsCon, Insurtech Connect, and Lead Generation World.
Skills:
Strategic Marketing; Brand Positioning; Customer Segmentation Strategy; New Product Commercialization; Market Research; Big Data capture/analytics; Customer Acquisition and Monetization; Digital Marketing; Performance Marketing Channel Management (search engine marketing, social, mobile, video, SEO, programmatic display, content marketing, affiliate/partner campaigns, email, nurture, and automation programs.) DRTV, radio.
Marketing Executive, Advisor, Entrepreneur
Marc Wheeler's Current Industry
Insurtech Denver
Marc Wheeler's Prior Industry
Kbkids Com | Modernbride Com | Hanley Wood | Netquote | Selectquote Insurance Services | Strategic Options | Oneamerica | Center For Annuity Awareness | Insurtech Denver
Marc Wheeler's Education
Western Michigan University - Haworth College of Business
Western Michigan University - Haworth College of Business Masters , Business
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