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About Marilyn Bauer
Marketing and communications leader highly-skilled in both traditional and digital marketing. Results-focused, flexible and adept at corporate messaging and bra...
Marilyn Bauer's Work History
Owner, Nonprofit Consultancy
Marilyn Bauer Associates
Jan 2018 - Present
Independent consultancy specializing in multi-platform content creation, donor communications, corporate partnerships and strategic planning. Known for fresh ideas, factually sound storytelling, integrated service offerings, and consumer insights. Clients have included leaders in the arts, conservation, healthcare, publishing, philanthropy and social service nonprofits.
Director of Communications & Strategic Marketing
The Nature Conservancy
Jan 2016 - Jan 2018
-Planned and executed initiatives that drove greater private and public support, advanced a bold conservation agenda and influenced public policy decisions
-Devised leading-edge digital marketing and social media strategies that resulted in triple digit increases in visits and engagement
-Increased readership of email marketing newsletter by 50%
-Directed the hiring, training and performance evaluations of multi-discipline team in two states
-Preserved brand integrity by monitoring consistency and quality of content
-Cultivated effective partnerships with government agencies, legislators and donors
Director of Marketing and Government Affairs
Cultural Council Of Palm Beach County
Jan 2013 - Jan 2016
-Led marketing and advocacy programs for 200 member arts organizations
-Planned and launched innovative campaigns with high ROI that resulted in increased tourism
-Surpassed performance in earned media, website visits/engagement and social media
-Named Tourism Marketer of the Year by Visit Florida, 2016
-Increased funding from 150,000 to 1.2 million
-Rebuilt/redesigned website for improved UX, increasing visits by 80%
-Directed staff of seven
Chief Marketing Officer
Digital Domain
Jan 2010 - Jan 2013
-Established marketing department serving studios worldwide
-Designed, wrote and launched website
-Organized material, determined emphasis and created editorial style and format
-Created marketing collateral, film scripts, presentations
-Researched, developed and pitched stories reflecting the unique sensibilities of the studio
-Built/maintained positive business relationships to build a case for financial support
-Branded new animation studio
Features Editor
Scripps Treasure Coast Newspaperstcpalm
Jan 2006 - Jan 2010
-Assigned and edited stories increasing readership by 20%
-Created content strategies, monitored breaking news and wrote art criticism, travel, column
-Wrote highly successful blog cited by the state's department of cultural affairs
-Led staff of 10 reporters and 5 production professionals
-Built relationships with writers/editors/designers to effectively produce daily features sections
Art & Architecture Critic, Travel Writer
Cincinnati Enquirer
Jan 2001 - Jan 2006
-Contributed in-depth analysis, news, reviews, profiles, columns and A1 enterprise
-Wrote and photographed travel stories for 4 Gannett papers with circulation over 1 million
-Wrote top arts blog for paper with 160,000 monthly page views
-Increased online and print readership by 15%
-Received numerous national and state awards for writing, editing and shooting
Features Editor
The San Luis Obispo Tribune
Jan 1997 - Jan 2001
-Created award-winning Sunday features section increasing readership 18%
-Launched home & garden and entertainment tabs attracting new readers
-Edited and assigned daily features sections
-Supervised staff of 8 reporters.
Vice President Marketing
Harpers Magazine
Jan 1993 - Jan 1997
-Directed marketing and communications for magazine and book publishing divisions
-Developed PR strategies and dynamic pitches securing record national coverage
-Identified brand-building opportunities and forged impactful marketing partnerships
-Leveraged data and insights to inform content strategy
-Collaborated with sales management to grow new business
-Created compelling collateral, branded events, videos and in-book sections
-Ad sales increased 35%
Director of Marketing
Harpers Bazaar
Jan 1990 - Jan 1993
-Developed/implemented US marketing plans
-Created category/brand insights and marketing opportunities informed by audience and trend data
-Incorporated syndicated and custom research through data storytelling
-Created impactful collateral in collaboration with advertising sales management
-Activated and planned strategic partnerships to bolster sales and awareness
-Supervised 12-person team including creative services, merchandising, research, events
-Created inspired team culture through training, idea sharing, coaching and respect
-Managed 1 million budget
Marilyn Bauer's Current Work Details
Marilyn Bauer's Location
West Palm Beach, Florida, United States
Marilyn Bauer's Expertise
Marketing and communications leader highly-skilled in both traditional and digital marketing. Results-focused, flexible and adept at corporate messaging and branding. Can easily move from strategic vision to hands-on implementation. Effective at cultivating high-performance teams and stakeholder relationships. Proficient in managing budgets, reporting tools and dashboards. Recipient of multiple awards for writing and editing including two National Endowment for the Arts fellowships in journalism.
Skills: Cross-platform marketing, strategic planning, leadership, management, digital marketing, social media, writing, editing, public relations, branding, advertising, project management, corporate and crisis communications, speech writing, scripts, events, blogging, video production
President, Marilyn Bauer Associates
Marilyn Bauer's Current Industry
Marilyn Bauer Associates
Marilyn Bauer's Prior Industry
Harpers Bazaar | Harpers Magazine | The San Luis Obispo Tribune | Cincinnati Enquirer | Scripps Treasure Coast Newspaperstcpalm | Digital Domain | Cultural Council Of Palm Beach County | The Nature Conservancy | Marilyn Bauer Associates
Marilyn Bauer's Education
New York University
New York University Ma , Arts Administration
Columbia University in the City of New York
Columbia University in the City of New York National Endowment For The Arts Fellowship , Arts Journalism
University of Southern California Annenberg School for Communication and Journalism
University of Southern California Annenberg School for Communication and Journalism National Endowment For The Arts Fellowship , Arts Journalism
Cleveland State University
Cleveland State University Ba , English & Communications
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