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About Matthew Boice
Matt Boice is a dynamic media executive known for his keen business instincts and unwavering passion for the enthusiast automotive industry. With a proven track...
Matthew Boice's Work History
Senior Vice President, Media
Hemmings
Oct 2022 - Present
1. Strategic Vision and Execution:
• Collaborate with the President and other key stakeholders to define the company's long-term goals, objectives, and strategies.
• Develop and implement actionable plans to achieve the strategic vision of the organization.
• Continuously assess market trends, competitive landscape, and industry changes to adjust strategies as needed.
2. Revenue Growth and Audience Development:
• Drive initiatives to increase revenue streams through various means, such as advertising, partnerships, and innovative monetization models.
• Identify opportunities for audience expansion and engagement, leveraging data-driven insights to target and attract new demographics.
• Explore and develop new partnerships that align with the company's goals and enhance its revenue-generating potential.
3. Innovation and New Platforms:
• Identify and capitalize on growth opportunities by innovating new platforms that align with the company's strengths and market trends.
• Utilize a combination of strategies, such as audience extension, sponsored content, paid social media campaigns, and video production, to generate new revenue streams and engage wider audiences.
4. Digital Media Expansion:
• Oversee the expansion of digital media production, ensuring high-quality content creation and distribution across various digital channels.
• Implement effective monetization strategies for digital content, including subscriptions, ad placements, and other revenue-generating methods.
5. Leadership and Team Management:
• Lead and inspire cross-functional teams, providing clear direction, guidance, and support to achieve organizational goals.
• Foster a culture of innovation, collaboration, and accountability within the team.
Vice President of Sales and Operations
Motortrend
Jan 2020 - Oct 2022
Lead Endemic Ad Sales for Warner Bros. Discovery's MotorTrend Group properties (websites, television, social media, database, events, branded content, Truck Show Podcast, OTT) responsible for process training, CRM utilization and performance metrics relative to multi-platform revenue goals. Responsibilities include working with Warner Bros. Discovery Enterprise Sales on scalable revenue strategy and implementing tactics to achieve mutual goals selling media and advertising to automotive manufacturers, professional services and tech verticals.
- Grew new business to Warner Bros. Discovery Enterprise Sales by 6M in the first 6 months
- Led digital transformation growing next gen revenue share from less than 30% to over 50% of total revenue
Core Responsibilities:
- Develop a growth plan for each team member and provide tools and guidance to achieve annual and monthly goals
- Train team on best practices for selling cross-platform packages, achieving sell-thru and enterprise customer retention
- Proven track record of effectively forecasting and narrating to executive leadership and board level executives
- Maintain relationships and favorable contacts all the way to the C-Suite at client and agencies
General Manager & Group Publisher
Ten The Enthusiast Network
Apr 2015 - Dec 2019
Full P&L, cash flow and EBITDA responsibility for leading automotive business. Led the strategic direction, execution, and management in operating 20+ automotive media brands. Expanded new and innovative offerings that increase the value to TEN’s audience through content creation while partnering with our marketing and sales team.
- Three consecutive years beating goal on a 15M - 20M EBITDA target for digital, experiential, print, social, video and licensing goals
- 30% revenue growth year over year on emerging lines of business
Vice President of Media Sales
Source Interlink Companies
Dec 2009 - Mar 2015
Empowered 4 sales directors and 40 sales reps in providing media solutions to over 3,000 automotive clients. Served as a player/coach who effectively led from the front in managing key customer relationships, new business opportunities, and negotiations. Implemented solution selling go-to-market strategy to Lexus, FCA, Conoco Phillips, GM, and eBay to name a few.
- Increased emerging lines of business revenue by 15 million within 80mm+ in quota under management
- Improved territory performance by 9% year over year by launching new digital ad product and 4-legged sales calls
Vice President of Field Operations (promoted from manager)
Source Interlink Companies
Apr 2005 - Nov 2009
- Directed a field of 1,200 managers, supervisors, and merchandisers for the Western United States
- Oversaw Vendor Managed Inventory Sales of 100M+ in home entertainment products for mass retailers
- Activated unannounced in-store service to over 400 retailers across AZ within 30 days
- Increased revenue for clients from 4 to 23 million year over year at the point of purchase
Assistant Coach, Men’s Volleyball
Uc Irvine
Jan 2003 - Dec 2004
No description available.
Matthew Boice's Current Work Details
Matthew Boice's Location
Los Angeles, Los Angeles, United States
Matthew Boice's Expertise
Matt Boice is a dynamic media executive known for his keen business instincts and unwavering passion for the enthusiast automotive industry. With a proven track record of building successful partnerships, leading high-performing teams, and driving revenue through innovative solutions, Boice is a driving force in the intersection of media, entrepreneurship, and marketing.
As a consummate leader, entrepreneur, and marketer, Boice thrives on creating meaningful connections with both internal and external stakeholders. His ability to forge strong relationships has been a cornerstone of his success, allowing him to navigate the complex landscape of the enthusiast automotive sector with finesse.
Boice's leadership style is defined by his commitment to coaching teams with clarity of purpose. By providing strategic direction and fostering a collaborative environment, he empowers his teams to achieve remarkable results, consistently setting them up for success.
Innovation is at the heart of Boice's approach. He is renowned for introducing groundbreaking solutions that not only meet but exceed client expectations. His knack for thinking outside the box and his dedication to delivering tangible results make him a sought-after collaborator in the media and automotive realms.
A problem solver at his core, Boice's determination shines brightest when overcoming obstacles to reach desired outcomes. His ability to navigate challenges with resilience and creativity has earned him a reputation as a trusted partner who can turn roadblocks into stepping stones.
Connect with Matt Boice to explore the possibilities of dynamic partnerships, strategic growth, and revolutionary solutions in the ever-evolving landscape of media and the enthusiast automotive industry.
Senior Vice President, Hemmings || Driven by Drivers
Matthew Boice's Current Industry
Hemmings
Matthew Boice's Prior Industry
Uc Irvine | Source Interlink Companies | Ten The Enthusiast Network | Motortrend | Hemmings
Matthew Boice's Education
USC Sol Price School of Public Policy
USC Sol Price School of Public Policy Bachelor Of Science - Bs , Public Policy And Management
University of Southern California
University of Southern California Bachelor Of Science - Bs , Policy & Management
Pepperdine University
Pepperdine University
Mira Costa High School
Mira Costa High School
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