Zoox is developing fully autonomous vehicles and the supporting ecosystem required to bring the technology to market at scale. - Led the UX strategy and design for the passenger experience across all touch points (physical and digital). - Worked closely with Industrial Design, Vehicle Engineering, Software, Vehicle prototyping and CEO.

UpWest Labs (upwestlabs.com) is a Silicon Valley accelerator, supporting Israel’s best entrepreneurs.

- Joined Google in 2009 as the first UX hire in Google Israel, leading end-to-end UX on key projects in Google Analytics, Data Visualization and Search. Relocated to Mountain View in 2012 to start Google's Corp apps & sites UX team (across Mountain View, New York and Munich). In 2014, joined Google Identity & Auth, leading UX vision and team on next generation of auth, 3rd party apps & devices, and the Next Billion Users. - Designed novel experiences from the ground up, working through highly complex business & user challenges. Defined product direction with PM & Eng, and led the UX strategy, roadmap and deliverables from concept to launch.

modu (modumobile.com) invented a tiny modular mobile phone (‘modu’), which could be slid into various enclosures (’jackets’) & consumer electronics (’mates’), enabling consumer to create new customized mobile experiences. - Led the UI/UX definition and design for the modu ecosystem (the modu phone, jackets, and mates) - across gen 1 and gen 2. - Worked closely with Industrial Design, Software, Product Management, Marketing, and the executive team. Managed relationships with external partners (Pegatron Corp)

TZUR (tzur.com) is a leading UX design agency in Israel that provides end-to-end UX solutions for web, mobile and TV across platforms and devices. - Managed a 5-7 person team of UX Designers, Visual Designers and UX Engineers, working across a variety of projects: E-commerce, Gaming, Finance, News, Media and Entertainment. Key clients include: 888, Playtech, Orange, Kontera, Taboola , Walla Shops, Globes, Pelephone, Comverse, Babylon, HOT, and Analyst. - Delivered end-to-end UX solutions, including: UX research, design concepts, user flows, detailed designs, and user testing. - Published professional articles on UX in leading newspapers and websites

- Managed a team of 4 QA engineers, in charge of the company’s web products. Responsibilities included: Establishing customer environments, writing QA Specifications and running both automatic and manual tests. - Worked with Oracle, SQL, Interbase, DB2, IIS and Mercury's Load Runner software.