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About Renee Chiaverini
As a successful, performance driven marketing manager I have over 14 years of experience developing and executing strategies across digital channels for both B2...
Renee Chiaverini's Work History
Director, Digital Marketing
Lexisnexis Risk Solutions
Jan 2021 - Present
Oversee global Business Services digital marketing demand generation strategy for several web properties, supported by paid search, SEO, social and our social employee advocacy program.
Senior Digital Marketing Manager
Lexisnexis Risk Solutions
Dec 2019 - Jan 2021
Responsible for the successful management of digital marketing initiatives across our website, search and social for the Business Services vertical, including Fraud and Identity, Credit Risk, Collections, Business Risk Management and Financial Crime Compliance solutions for industries such as financial services and corporations. Manage Business Services' LinkedIn Elevate program to amplify our paid and organic social strategy. Drive lead generation through digital channels including paid search, display and content marketing. Ensure web content is updated and aligns with brand standard and best practices.
Digital Marketing Manager
Lexisnexis Risk Solutions
Nov 2017 - Dec 2019
Managed the global digital marketing strategy, focusing on the strategy development, implementation, tracking and optimization of social media, search and website content efforts. Drove on-time, on-target and on-brand digital content and interactive experiences to to elevate our brand.
Established a dedicated LinkedIn showcase page for Business Services and launched LinkedIn Elevate to generate increased social reach.
Oversaw management, optimization and reporting of over 80 paid search campaigns within Google and Bing across multiple regions and languages.
Collaborated with global stakeholders to develop a website traffic plan and managed content production updates across team.
Digital Marketing Manager
Stanton Optical
Feb 2015 - Nov 2017
Led digital marketing team's successful development and execution of cross-channel campaigns. Developed strategic digital marketing campaigns for lead generation. Managed web development efforts for two brand websites and the launch of a new ecommerce site. Created and managed SEM, SEO, email marketing, and social media campaigns. Conducted performance reviews and strategic optimizations.
Digital Media and Advertising Analyst
Aflac
Dec 2012 - Feb 2015
Managed national SEM advertising, digital display, SEO, and paid social media buying strategies, and budget for Consumer, Broker, and B2B audiences. Operated as primary digital marketing liaison between external agencies and internal marketing clients. Worked with cross-functional teams to manage marketing projects from inception to completion.
Media and Advertising Analyst
Aflac
Apr 2012 - Dec 2012
Collaborated with market and channel managers to direct the design, development, and execution of assigned media and advertising programs from start to finish. Delivered top-notch marketing materials in a timely fashion using optimum level of resources while meeting the objectives of the marketing strategy and reflecting the desired Aflac brand.
Marketing Analyst - SIFE
Aflac
Aug 2010 - Apr 2012
Two-year rotational program through Aflac’s marketing division, where I benefited from mentorship, leadership-building courses, and firsthand work experience. I worked directly with the following departments:
• Consumer Marketing
• Digital Marketing
• Business-to-Business Marketing
• Product Marketing
• Recruitment Marketing
• Philanthropy Marketing
• Emerging Markets
Marketing & Sales Intern
Byo Recreation
Jan 2010 - May 2010
• Upgraded two e-commerce shops
• Created and edited content for website and promotional pieces
• Identified keywords to optimize search engine performance
• Analyzed website statistics, competitors and customer needs for
sales and marketing opportunities
Video Intern
Video Specialties
May 2009 - May 2010
• Solo and team videographer at wedding ceremonies and receptions
• Edited wedding videos and promotional videos
• Attended Wedding & Event Videographer’s Association conference in Orlando, FL
Renee Chiaverini's Current Work Details
Renee Chiaverini's Location
West Palm Beach, Florida, United States
Renee Chiaverini's Expertise
As a successful, performance driven marketing manager I have over 14 years of experience developing and executing strategies across digital channels for both B2B and B2C. My expertise focuses on driving results through organic search, pay-per-click, social media, display, and video on desktop and mobile platforms. I currently lead a team managing numerous digital marketing initiatives while directing and collaborating with internal partners and external vendors and agencies.
LexisNexis Risk Solutions leverages advanced analytics, vast data resources and proprietary linking technology to help organizations transform opportunity and risk assessment. Our solutions help customers across industries solve daily business challenges such as identity verification and authentication, fraud defense, compliance and due diligence while streamlining workflows, increasing productivity and maximizing revenue.
On a personal note, you can always find me outside, usually near the water if the weather is nice or seeking an adventure. As a former college tennis player, I appreciate a challenge, both on and off the court.
For additional information about LexisNexis Risk Solutions visit https://risk.lexisnexis.com.
Digital Marketing Director, LexisNexis Risk Solutions: Driving global digital marketing programs across search, social & web
Renee Chiaverini's Current Industry
Lexisnexis Risk Solutions
Renee Chiaverini's Prior Industry
Video Specialties | Byo Recreation | Aflac | Stanton Optical | Lexisnexis Risk Solutions
Renee Chiaverini's Education
Flagler College
Flagler College Bachelor Of Arts , Business Administration And Communication-Media Production Minor In Advertising
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