
Ricardo Cruz
I'm a marketing, sales & teaching professional driven by why people buy what they do. I bring ideas... | Los Angeles, California, United States
Ricardo Cruz’s Emails ri****@mg****.com
Ricardo Cruz’s Phone Numbers 1800624****
Social Media
Ricardo Cruz’s Location Los Angeles, California, United States
Ricardo Cruz’s Expertise I'm a marketing, sales & teaching professional driven by why people buy what they do. I bring ideas to the retailer, fulfill consumer needs, and deliver every time. I have experience in both licensor and vendor sides of the business which gives me an advantage to be an overall strategic thinker. In addition, I have manufacturing experience having developed programs for USA, Latin America, Europe and Middle East - both private label goods to licenses. I have 20 years experience in both global private and public companies. I incorporate innovative management techniques, processes, products and procedures to enhance business practice, increase productivity and boost revenue. I create strong relationships with key decision makers, buyers at all channels of distribution, including manufactures; high-caliber presentations, negotiation, and closing skills are key to my successful programs. Specialties: Category Expertise, Marketing, Product Development, Sales, Creative Art direction and finding new licenses to achieve company goals. Brands: Barbie, The Simpsons, Family Guy, Bobs Burgers, Alien, American Horror Story, Monster High, Ever After High, Hot Wheels, Family Guy, Film Properties, Bratz, Barbie, Supergirl, Glitter Couture Club (created), Beauty Glam Girl (created) and various TV properties. Categories: Toys, Apparel, Accessories, Footwear, Personal Care, Beauty, Domestics, Halo Projects, Food/Confections, Gift, Collectibles, BTS, Sporting Goods and Infant/Toddler.
Ricardo Cruz’s Current Industry Mgm
Ricardo
Cruz’s Prior Industry
Garcia Research
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Mga Entertainment
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Warner Bros Entertainment Group Of Companies
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Markwins Beauty Brands Global
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Mattel
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Fox Broadcasting
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Fidm
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The Walt Disney
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Mgm
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Work Experience

Mgm
Vice President of Licensing
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Walt Disney
Executive Director of Softlines, Home & Consumables
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Fidm
Instructor
Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Fox Broadcasting
Executive Director of Softlines & Home, Licensing
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Fox Broadcasting
Director of Sofltines & Retail Business Development
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Softlines & Home - Category Business Lead
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Markwins Beauty Brands Global
Head of Youth & Licensing Division - Global
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Warner Bros Entertainment Group Of Companies
US Sales - Licensing: Hardlines
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Mga Entertainment
Associate Product Manager
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Garcia Research
Market Research
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)