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Management of digital strategy, services and products across StartJG Middle East client base. Development and implementation of Global Marketing plan in collaboration with global management team across Europe and Asia. Part of Senior Management Team working to optimise (and grow) operations and business across Middle East Region. Core focus areas include; - Digital Strategy and Planning Focused on defining and creating Digital Experiences, Solutions, Social Media, CRM, Digital Engagement plans and (branded) content development. - Digital Business Strategy for clients (Social, Mobile, Online) - Digital Production Management (Operational – Digital Integration across business and project delivery) - Senior Management Team Role Development of Global and ME Marketing Communications Plan Working with the SMT to clearly outline the business focus and objectives for the months ahead Measurement and optimisation across channels (web, social, email, content) - New Business Development - Financial Management and Tracking

Freelance digital, business and operations consultant. Focus included; - Business and operational support strategies - Data strategies and internal and external communication plans - Digital strategies and implementation plans (mobile social online) - Digital agency start-up strategies

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Establishment, Implementation and ongoing management (and optimisation) of digital strategy and communication strategies across the twofour54 content creation community/Media Zone Authority.

Responsibilities - Senior Strategic support to agency planning team as well as client facing digital lead across accounts. - Enhanced the digital offering within the agency structure hiring new staff as well as optimising existing production, management and planning processes for digital. - Managed the digital team ensuring client service was a focus as well as delivering key strategic thinking to the business across client accounts. - Optimised digital team efficiencies and project costs through streamlined and integrated project planning and implementation

Responsibilities and Achievements - Tasked with setting up the digital side of the Frost Design creative business. - Established and managed a team of 8 interactive specialists within 3 months to concept, design, build and deliver digital creative solutions (animations, presentations, websites, social, games) to existing and new Frost design clients. - Key strategist on all business for digital support and idea generation and implementation. - Focus was on digital design excellence and interactive function that supported and enhanced clients’ business within Frosts core area of focus particularly Brand creation, conception and launch. - Frost worked across all creative mediums including print, environmental, corporate communication, logo design and brand identify development. - Successfully led the digital team in the pitch for the digital component of the Tourism Northern Territories business. - Redeveloped the Frost website, blog, email communication pieces

- Executive Director across all Digital functions, managing day to day operations of the digital business including client management, team management, strategy development and financial management. - Managed the business in Australia across both Sydney and Melbourne offices comprising a team of 80+ individuals. - The role was primarily strategic, focused on areas of engagement including Innovation, Communication and Brand Planning as well as the development of insights and trends to be shared with the rest of the business, client and agency. - Business development and company operation, management and optimisation of client accounts, teams and work development were the core focus - Key clients included Nokia Australia, American Express, Motorola, Unilever, Nestle, Hyundai, Purina Achievements - Grew the agency from 12 people in 2005 to 80+ across two offices in 2007. - Grew client portfolio and work remit across all accounts. - Set up the Melbourne office to service local clients particularly Myer and Telstra. - Grew revenue across the business 25% year on year during time managing the digital business. - Integrated digital planning into the strategic planning department of the agency to ensure all communication plans were channel neutral and idea driven.

Executive Director of Digital for the the agency group

Ran the Intel Business to Consumer account for Australia and Asia Pacific Responsibilities - Management of the Internet marketing component of the Intel Home Computing Business for Australia, India and Asia Pacific. - Role involved the management and coordination of Internet Marketing projects and integrated programs as well as leading the strategic development of all online activities at a regional and local level. - Ensured local and regional agency network teams worked in an integrated and collaborative way. - Client Management: Primary point of contact on regional and local consumer project and programs - Strategic development at a local and regional level - Leading the development of key performance metrics across the Home Computing business

Responsibilities - Digital planner within strategic department helping with transition into a “360 degree” communication agency. - Assessment of existing client business and identification of online opportunities from a channel neutral perspective. - Integration of traditional direct marketing campaigns (CRM) with digital to deliver tangible, added value benefit clients business. - Clients included: MWEB, BP, Volkswagen SA and Old Mutual.

No description available.