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- Integrated full-lifecycle B2B technology marketer and GTM leader who has enjoyed amping demand and generating close to a billion USD in pipeline over the past decade for organizations such as Dell EMC, Wipro Technologies, HP, IBM, Cisco, CA, CDW, SimpliVity, and Mimecast Experienced with: Brand Development and Thought Leadership Channel Marketing Strategy (inc. Partner Recruitment, Enablement, and GTM) KPI analysis and predictive performance/revenue growth modeling ABM Campaign Strategy Long Term GTM Campaign Builds (36 months or longer including emerging and swaps) Developing multi-touch, multi-channel follow up and re-targeting campaigns Closed-loop reporting High Tech B2B marketing Copywriting Media buying, pricing, and contract negotiation for events, print, OOH, digital, third party demand, and content Event and Conference Planning Force Management Growth Sales Framework SB7 Story Brand Marketing Framework Behavioral/Contextual Nurturing Programs and Traditional Time-Based Drip Flows Digital Marketing Database/CRM Promotional Churn Analysis Long Sales Cycle Funnel Progression Strategy High-Velocity, Surging, and Intent Strategy Transactional/Flat/Short/Unpredictable Funnels DemandBase SalesLoft Terminus Pardot Marketo HubSpot MailChimp Litmus Lyris Omeda Salesforce Google Analytics Omniture IBM Cognos SAS (academic) United States Department of Homeland Security - Registered with the agency circa Nov 2005 *The views I express via this account are my own
- Global Marketing | Demand Generation | Integrated Campaigns
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FAQ About Steve Hakansson
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Steve Hakansson is located at Boston, Massachusetts, United States
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Steve Hakansson is a Integrated full-lifecycle B2B technology marketer and GTM leader who has enjoyed amping demand and generating close to a billion USD in pipeline over the past decade for organizations such as Dell EMC, Wipro Technologies, HP, IBM, Cisco, CA, CDW, SimpliVity, and Mimecast Experienced with: Brand Development and Thought Leadership Channel Marketing Strategy (inc. Partner Recruitment, Enablement, and GTM) KPI analysis and predictive performance/revenue growth modeling ABM Campaign Strategy Long Term GTM Campaign Builds (36 months or longer including emerging and swaps) Developing multi-touch, multi-channel follow up and re-targeting campaigns Closed-loop reporting High Tech B2B marketing Copywriting Media buying, pricing, and contract negotiation for events, print, OOH, digital, third party demand, and content Event and Conference Planning Force Management Growth Sales Framework SB7 Story Brand Marketing Framework Behavioral/Contextual Nurturing Programs and Traditional Time-Based Drip Flows Digital Marketing Database/CRM Promotional Churn Analysis Long Sales Cycle Funnel Progression Strategy High-Velocity, Surging, and Intent Strategy Transactional/Flat/Short/Unpredictable Funnels DemandBase SalesLoft Terminus Pardot Marketo HubSpot MailChimp Litmus Lyris Omeda Salesforce Google Analytics Omniture IBM Cognos SAS (academic) United States Department of Homeland Security - Registered with the agency circa Nov 2005 *The views I express via this account are my own Rapid7
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Steve Hakansson currently works in the Rapid7
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Steve Hakansson specializes in Integrated full-lifecycle B2B technology marketer and GTM leader who has enjoyed amping demand and generating close to a billion USD in pipeline over the past decade for organizations such as Dell EMC, Wipro Technologies, HP, IBM, Cisco, CA, CDW, SimpliVity, and Mimecast Experienced with: Brand Development and Thought Leadership Channel Marketing Strategy (inc. Partner Recruitment, Enablement, and GTM) KPI analysis and predictive performance/revenue growth modeling ABM Campaign Strategy Long Term GTM Campaign Builds (36 months or longer including emerging and swaps) Developing multi-touch, multi-channel follow up and re-targeting campaigns Closed-loop reporting High Tech B2B marketing Copywriting Media buying, pricing, and contract negotiation for events, print, OOH, digital, third party demand, and content Event and Conference Planning Force Management Growth Sales Framework SB7 Story Brand Marketing Framework Behavioral/Contextual Nurturing Programs and Traditional Time-Based Drip Flows Digital Marketing Database/CRM Promotional Churn Analysis Long Sales Cycle Funnel Progression Strategy High-Velocity, Surging, and Intent Strategy Transactional/Flat/Short/Unpredictable Funnels DemandBase SalesLoft Terminus Pardot Marketo HubSpot MailChimp Litmus Lyris Omeda Salesforce Google Analytics Omniture IBM Cognos SAS (academic) United States Department of Homeland Security - Registered with the agency circa Nov 2005 *The views I express via this account are my own
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Steve Hakansson speaks the following languages: No languages available.
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Steve Hakansson has prior experience in the following industries: Rapid7 , Seczetta , Mimecast , Clicksoftware , Hpe Simplivity , Idg Enterprise , Techtarget , Techtarget , Wilmerhale , The Office Of Senator Edward M Kennedy Boston
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Steve Hakansson has the following professional experience: Rapid7 , Seczetta , Mimecast , Clicksoftware , Freelance , Hpe Simplivity , Idg Enterprise , Techtarget , Techtarget , Wilmerhale , The Office Of Senator Edward M Kennedy Boston .
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You can view Steve Hakansson’s LinkedIn profile at LinkedIn URL.
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Steve Hakansson’s work email addresses are [email protected] .
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Steve Hakansson works at Rapid7