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About Suoyu Weng
Accomplished marketing professional with cross-cultural background, advanced technical skills, and more than 7 years of experience in Demand Generation and Digi...
Suoyu Weng's Work History
Digital Marketing Specialist
Supermicro
Feb 2019 - Present
• Run all marketing campaigns to drive traffic and revenue to eCommerce website, including Search Engine Marketing(SEM), UI/UX interface, social media, Email campaigns, and much more.
• Planned and worked with worldwide cross-functional teams to create and promote new products.
Search Marketing Strategist
Heartland Society
Mar 2017 - Feb 2019
Oversee the execution of digital marketing strategy and cross-channel campaigns.
• Developed customer journey, created roadmap, defined KPI, prioritized and launched cross-channel campaigns.
• Launched a new website in close collaboration with agency and cross functional leaders from design and operations teams.
• Led a team to execute SEO and social media plans that increased inbound traffic.
• Developed Paid Search strategy and create SEM campaigns among all search marketing services.
Marketing Associate
Development Dimensions International
Sep 2011 - Aug 2014
Responsibilities focused on B2B marketing strategy and execution. Projects executed: social media platform development, campaign management for product promotion, lead generation, and new client acquisition.
• Developed and on-boarded WeChat leading to increased followership.
• Launched product promotion leading to higher lead conversion and sales rates.
• Deployed email marketing newsletters for customer retention.
• Organized client summit at Association for Training and Development. Clients attended: BMW, Pfizer, Baxter, PWC leading to optimal sales conversion.
Market Analyst
Dongjiao State Guest Hotel
Jul 2009 - Aug 2011
Responsibilities include sales and market research for the hospitality industry.
• Analyzed current market sales performance to better match sales personnel to markets and clients leading to higher sales rates.
• Designed a tracking database to identify marketing contribution to sales.
Suoyu Weng's Current Work Details
Suoyu Weng's Location
San Jose, California, United StatesSuoyu Weng's Expertise
Accomplished marketing professional with cross-cultural background, advanced technical skills, and more than 7 years of experience in Demand Generation and Digital Marketing. Creative problem solver who effectively translates data into insight and research into revenue. Excellent storyteller with strong communication and leadership skills.
A listing of my core competencies includes:
Search Marketing
Social Media Marketing
Marketing Automation
Campaign Management
Demand Generation
Digital Marketing
Digital Analytics
Data-driven and result-oriented marketing professional specializing in Demand Generation & Digital Marketing
Suoyu Weng's Current Industry
Supermicro
Suoyu Weng's Prior Industry
Dongjiao State Guest Hotel | Development Dimensions International | Heartland Society | Supermicro
Suoyu Weng's Education
New York University - Leonard N. Stern School of Business
New York University - Leonard N. Stern School of Business Master's Degree , Marketing
New York University
New York University Master Of Science (M.S.) , Digital Marketing
Shanghai University of International Business and Economics
Shanghai University of International Business and Economics Bachelor Of Science (B.S.) , International Marketing
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