Spartan Race is the global leader in the sport of obstacle racing. Spartan races cater to individuals looking to test their physical limits and change their frame of reference for what they can accomplish, from everyday people looking to get off the couch and lead a fitter lifestyle, to elite endurance athletes who seek the ultimate physical test. Key Responsibilities - Managed marketing programs for 35+ countries globally - Drove the brand forward in the digital advertising space, including paid and organic social media, display, paid search, affiliate marketing, and email - Developed an SEO & content strategy to improve website rankings in international markets - Focused on acquiring prospects and turning them into qualified leads through strategic marketing initiatives - Launched retention and loyalty programs - Point of contact for the partnership with Reebok. Solely allocated, managed and reported on the performance of their sponsorship funds. - Budget management - Liaised closely with numerous marketing agencies, vendors, internal stakeholders, and global partners - Partnered with the tech team in upgrading localized websites - Working closely with the brand team on messaging, content and creative recommendations - Implementing processes for our partners globally to ensure smoother digital execution - Auditing marketing and analytics tagging across all the sites to ensure standardization - Building a global marketing dashboard for transparency in marketing analytics and performance - Helping to pioneer new channels, audiences and geographic expansion opportunities to scale customer acquisition - Maintaining a finger on the pulse of mainstream trends in health, fitness, and advertising. - Led a high performance team Speaker at the Digital Marketing World Forum in New York: https://www.digitalmarketing-conference.com/northamerica/speaker/trupti-desai/

Euromoney Learning Solutions (formerly known as Euromoney Training) is part of Euromoney Institutional Investor PLC, listed on the London Stock Exchange and a member of the FTSE-250 share index. Euromoney Learning offers training courses to the financial, legal, energy, infrastructure and government sector worldwide with offices in London, New York & Hong Kong. Senior Digital Marketing Executive Responsibilities: - Online campaign management: Fully managing multiple parts of the digital marketing mix (SEM, SEO, remarketing, content, strategy, social media, email automation, user testing and optimisation, mobile, website development) - Planned and conducted various A/B and MVT tests to optimize campaigns, landing pages and the website. - KPI reporting: Monitoring and reporting the performance of all online campaigns to produce monthly KPI reports - Budgeting/modelling: Forecasting spend per channel, ensuring costs stay within budget and reviewing campaign performance. Proactively switching the focus of the spend to channels generating greater ROI or proposing an increased investment in the overall online budget - Research: Staying abreast of the current with the latest marketing and technology developments. Data Analyst Responsibilities: - International support & reporting on the performance across all departments - Identifying what opportunities and threats exist to ensure the business can be reactive to them. - Quarterly delegate/customer profiles - reporting on revenue, course performance, churn rates, retention rates and areas of improvement across the business. - Weekly/monthly department KPI reports

- Undertook complete management of training event campaigns for the EMEA region. - Worked alongside the Deputy Director on the “go-to-market” strategy for launching courses into new markets - Assisted on brand development and production of collateral (flyers, catalogs, inserts, brochures, calendars, etc.) - Liaised with designers, printers, typesetters, mailing house, etc., to ensure timely dispatch of marketing campaigns - Coordinated the marketing schedule and budget

Acquired by S&P Capital IQ. CMA is the world’s leading source of independent data on the OTC markets. Thousands of individuals in financial institutions around the world rely daily on our data and technology to provide them with the clear, reliable pricing and related OTC information they require. Our clients range from some of the largest investment banks and asset managers in the world, to boutique hedge funds and risk management firms. - Managed content on the corporate website and social media channels. - Produced corporate Business Intelligence Reports for the division. - Managed the entire rebranding of CMA including the website and marketing / sales collateral. - Represented the business at events and conferences. - Redesigned and administered Microsoft SharePoint. - Implemented, configured and developed Salesforce.com for global users.