
Aimee Yoon
Award winning brand strategist and business transformation executive with proven ability to innovate, impact global brand growth, improve... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Aimee Yoon’s Emails ai****@gm****.com
Aimee Yoon’s Phone Numbers No phone number available.
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Aimee Yoon’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Aimee Yoon’s Expertise Award winning brand strategist and business transformation executive with proven ability to innovate, impact global brand growth, improve operational executions, and maximize profitability in global companies. Worked and studied in USA, UK, France, Spain, Hong Kong, Singapore and Korea. Aimee Yoon is Head of Global Transformation at Cadillac, reporting directly to President of Global Cadillac. She is tasked with leading the brand and operational transformation efforts. She manages and drives corporate strategy and business improvement initiatives and execution. Aimee is also a leader of projects looking at new market opportunities via electrification, autonomous driving, flexible ownership, mobility-as-a-service. Aimee is a result oriented leader who specializes in developing comprehensive global brand strategy and connecting brand strategy to profitable growth. Aimee has launched implementation processes and operations at regional level, leading to holistic brand and organization transformation and brand equity increase. Aimee's work spans multiple challenger and leading global brands across industry: premium home entertainment, consumer electronics, appliances, luxury automotive, and mass automotive. Aimee’s key strengths include: brand transformation strategy, multiple brand portfolio management, Go-To-Market strategy, Qual & Quant research, target customer strategy with expertise in younger premium and female customer insights, and marketing and communications strategy. Her innovative marketing activities have earned her “2009 Innovation Award of CES,” first award of its kind for the entire industry for her redefined consumer experience initiative and also “Gold CLIO Award,” one of the world’s most recognized awards competitions for advertising, design and communications with LG Electronics where she was responsible for 360 marketing of flagship product launch as brand/project manager.
Aimee Yoon’s Current Industry General Motors
Aimee
Yoon’s Prior Industry
United Nations Development Program
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Morgan Stanley
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Dongbu Hitek
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Lg Electronics
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Infiniti Motor
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Nissan Motor
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General Motors
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Work Experience

General Motors
Associate Director, Global Strategy And Execution
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
General Motors
Associate Director / Department Head, Global Transformation
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Nissan Motor
Senior Manager, Global Marketing Brand Strategy
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Infiniti Motor
Manager, Global Marketing
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Lg Electronics
Manager, Global Marketing
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Dongbu Hitek
Associate, Sales/Business Development
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Morgan Stanley
Internship, Wealth Management
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
United Nations Development Program
Internship, Communications
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)