
Alex Sodek
There are many levers that can be pulled at the store: arrangement, assortment, packaging, pricing, and promotions. They... | Kansas City, Missouri, United States
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Alex Sodek’s Emails ts****@ev****.net
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Alex Sodek’s Location Kansas City, Missouri, United States
Alex Sodek’s Expertise There are many levers that can be pulled at the store: arrangement, assortment, packaging, pricing, and promotions. They all play a dramatic role in impacting purchase decisions. A decade ago, Decision Insight recognized the key to evaluating alternative in-store strategies is to simulate the shopper experience. We created the first online virtual shopping solution to measure behavior. Recent advance in research including measuring the emotional connection to the offer and behavior economics has helped explain what we have seen for years – shoppers are not always rational even the best ideas need to be tested. With Digital.IQ, Decision Insight continues its innovation providing a suite of eComm solutions. The research provides insight into “in the moment” decisions shopper make online providing Digital CDTs, Digital Path to Purchase and a test and learn platform for eCommerce Strategies.
Alex Sodek’s Current Industry Decision Insight
Alex
Sodek’s Prior Industry
Austin Political Communicationsthe Eppstein
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Savitz Research Solutions
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Roper Starch A Division Of Gfk Custom Research North America
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Decision Insight
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Work Experience

Decision Insight
Chief Research Officer
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Decision Insight
Senior Vice President
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Decision Insight
Vice President
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Decision Insight
Research Director
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Decision Insight
Market Research
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Roper Starch A Division Of Gfk Custom Research North America
Account Executive Trend Analysis Service
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Savitz Research Solutions
Senior Project Director
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)
Austin Political Communicationsthe Eppstein
Poilitical Consultant
Wed Jan 01 1986 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)