
Alexander Csergo
I am a multi award winning integrated communications, technology infrastructure, business strategy & operational transformation specialist. My experience... | Changning District, Shanghai, China
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Alexander Csergo’s Emails al****@pr****.com
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Alexander Csergo’s Location Changning District, Shanghai, China
Alexander Csergo’s Expertise I am a multi award winning integrated communications, technology infrastructure, business strategy & operational transformation specialist. My experience incorporates consumer centric business transformation including; development of globally deployed consumer eco-systems and programs, large scale data center & predictive analytics, enterprise AI (expert systems for conversion and retention), CRM & CxT strategy & infrastructure, brand marketing, omni-channel retail innovation, integrated communications design, leadership of global cross-functional teams. My academic background combines psychology, information technology and marketing forming the basis of the solutions architectures and strategies which I deliver. INDUSTRY EXPERIENCE Automotive, Transport, Financial Services, Retail, Telecommunications, Technology, Publishing, Hospitality, and Media Industry. COMPETENCIES Luxury Branding, Market Positioning, Brand Management, Business Development, B2B/B2C, Integration of Channels, Strategic Planning, Direct Marketing, Vertical Markets, Experiential, New Media, P&L Management, Activation, Branded Entertainment, Capital Raising, Financial Services, eMarketing/SEO/SEM, Retail, Sales Force Management, Leading Cross-Functional Teams, Information Technology, Analytics, Communications & Business Consulting, Large Scale Deployments, Organizational Change Management, Customer Experience Transformation, Emerging and Mature Markets. SPECIALIZATION: Regional Marketing Strategy Development & Deployment, Corporate Branding & Identity, Media & Channel Strategy, Corporate Communication Infrastructure Design & Deployment, Business & Consumer Segmentation Strategy & Acquisition & Retention Programs, Cross-Functional Team Project Management, Multi-Market Resources Management, Project P&L Management, Project Delivery, Marketing Strategic Funds Allocation Design. CRM & CE Infrastructure, Operational Marketing, Integrated Creative & Service Teams.
Alexander Csergo’s Current Industry Conversys
Alexander
Csergo’s Prior Industry
Telstra
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Cellarmasters
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Hyatt Hotels
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Leo Burnett
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Grey
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Ogilvy
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Insight42
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Proximity Worldwide
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Epsilon
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Conversys
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Work Experience

Conversys
President Global Innovation & Transformation
Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Epsilon
Vice President
Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Proximity Worldwide
Managing Director China - Digital Transformation
Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Insight42
Managing Director Asia Pacific & China - Ai Infrastructure
Wed Nov 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvy
Director Regional - Digital & Retail Transformation
Tue Nov 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Grey
Director China - Digital & Retail Transformation
Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Director - Digital Transformation & Convergent Business
Thu Jun 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Hyatt Hotels
Australasia Service Director - Data Analytic Infrastructure & Programs
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Cellarmasters
Founder/Company Director - Outsource Data/Analytic Marketing Services
Mon Mar 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Telstra
Enterprise & Government - Retail Business Transformation
Sun Sep 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time)