
Andrew Rathbun
As the owner of my own marketing consultancy, I leverage my extensive experience in the financial services industry... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Andrew Rathbun’s Emails an****@mo****.com
Andrew Rathbun’s Phone Numbers No phone number available.
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Andrew Rathbun’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Andrew Rathbun’s Expertise As the owner of my own marketing consultancy, I leverage my extensive experience in the financial services industry to help clients achieve their business objectives. I have over 20 years of marketing and communications experience, including 5.5 years as a Vice President at Morgan Stanley, where I led the marketing strategy for the global mortgage platform and delivered innovative and compliant campaigns that drove over 1.5B in mortgage balances in 2022. My core competencies include marketing planning, go-to-market strategy, buyer persona creation, user journey optimization, acquisition and deepening campaign delivery, performance measurement, and sales and marketing alignment. I apply a client-centric approach to all my marketing and communications efforts, aiming to engage clients where they are and in the ways they want to connect. I also excel at working cross-functionally and building strong working relationships with various stakeholders, from marketing and distribution specialists to legal and compliance personnel. My mission is to provide contract-based consultative marketing services that drive profitable growth for my clients.
Andrew Rathbun’s Current Industry Andrew J Rathbun Marketing Advisors
Andrew
Rathbun’s Prior Industry
Prudential
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Prudential Financial
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Checkfree
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Merrill Lynch
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Ubs
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Morgan Stanley
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Andrew J Rathbun Marketing Advisors
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Work Experience

Andrew J Rathbun Marketing Advisors
Owner
Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Morgan Stanley
Vice President, Private Bank Group Marketing
Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Morgan Stanley
Vice President, High Net Worth Lending Strategy
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Ubs
Director, Head of Banking Marketing
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Merrill Lynch
Vice President, Product Management - Lending Solutions
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Merrill Lynch
Vice President, Marketing - Cash Management Solutions
Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Merrill Lynch
Vice President, Marketing - Client Experience Strategy
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Checkfree
Marketing Manager
Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Prudential Financial
Marketing Manager
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Prudential
Communications Manager
Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)