
Apoorv Kumar
4+ years of experience in healthcare analytics. I have been involved in Customer Segmentation, designing go-to-market (GTM) strategy,... | Piscataway, New Jersey, United States
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Apoorv Kumar’s Emails ap****@iq****.com
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Apoorv Kumar’s Location Piscataway, New Jersey, United States
Apoorv Kumar’s Expertise 4+ years of experience in healthcare analytics. I have been involved in Customer Segmentation, designing go-to-market (GTM) strategy, customer potential estimation, marketing program evaluation, etc for both new & existing products. During my career in healthcare analytics, I have used several analytical techniques to answer business problems - -- Marketing mix modeling - to estimate attributable Rx sales, optimal spend & %ROI in different marketing channels (using regression) -- Sales Force optimization (executed projects for multiple US pharmaceutical clients) -- Promotion Response Modeling -- A/B testing -- Affordable Coverage Modeling (to design marketing strategy for new products) I'm proficient in using the following analytical tools - Python, SAS, R, PL/SQL, VBA, Advanced Excel & Spark (Python API). In SQL, I have handled upto 300MM rows of data. I have experience working with IMS Xponent, DDD, HCOS, AHA, Medicare and Census datasets
Apoorv Kumar’s Current Industry Csl Behring
Apoorv
Kumar’s Prior Industry
Simulytics Services
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Axtria Ingenious Insights
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Novartis
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Iqvia
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Csl Behring
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Work Experience

Csl Behring
Senior Manager, Business Analysis
Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Iqvia
Senior Consultant
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Novartis
Product Analyst
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Axtria Ingenious Insights
Project Lead
Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Simulytics Services
Summer Intern
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)