be****@lo****.com & 234803256****

Benjamin Yu

I've spent over 12 years weaving brand and product together to develop campaign narratives with the right recipe... | New York, New York, United States

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Benjamin Yu’s Emails be****@lo****.com

Benjamin Yu’s Phone Numbers 234803256****

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Benjamin Yu’s Location New York, New York, United States

Benjamin Yu’s Expertise I've spent over 12 years weaving brand and product together to develop campaign narratives with the right recipe of product storytelling and cultural cache. I love to mix the creative muscles from my years at ad agencies making standout creative work with the commercial and product strategy muscles that helped grow the business at Logitech G to the #1 PC gaming peripheral brand. Some work I'm particularly proud of include the Cannes Award-Winning Destiny 2 Alexa Ghost Skill, the product launch of the Herman Miller x Logitech G Embody Gaming Chair, the Logitech G CLOUD campaign and positioning, and recently, helping my amazing team help realize their own creative vision on a myriad of new Logitech G gaming products and award-winning marketing assets (Logitech G FITS National ADDY Award - Gold) My core competencies include developing product positioning, campaign development, go-to-market strategy, agency management, leading cross-functional teams, executive stakeholder management as well as coaching and building effective marketing teams. I have successfully launched new products, entered new categories, and expanded brands to new audiences, while driving results in revenue, market share, NPS, and ROAS that outpace the market. I love to create narratives that inspire, educate, and emotionally connect with audiences, and I welcome the opportunity to share my expertise and vision with you. Ensuring marketing is operating in lock step with product and design vision is imperative to brand authenticity, and so I value building cross-functional relationships and alignment so that everyone is marching toward the same brand mission and a common vision for the future.

Benjamin Yu’s Current Industry Logitech

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Work Experience

Logitech

Head of Product Marketing, PC Gaming & Creators

Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present

Logitech

Head of Marketing, G Series

Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Logitech

Marketing Campaign Manager

Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

Akqa

Account Supervisor

Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Fcb Global

Account Supervisor

Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Fcb Global

Senior Account Executive

Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Ubisoft

Associate CRM Manager

Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

Draftfcb

Account Executive

Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

Fcb Global

Assistant Account Executive

Tue Jun 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)

Electronic Arts

Marketing Intern

Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)

Target

Business Analyst Intern

Sun Jun 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)

Skills

Languages

Benjamin Yu Email Addresses

be****@lo****.com Work Email

be****@lo****.com Personal Email

by****@lo****.com Personal Email

Benjamin Yu Phone Number

234803256**** Phone number

FAQ About Benjamin Yu

Benjamin Yu is located at
New York, New York, United States

Benjamin Yu is a
I've spent over 12 years weaving brand and product together to develop campaign narratives with the right recipe of product storytelling and cultural cache. I love to mix the creative muscles from my years at ad agencies making standout creative work with the commercial and product strategy muscles that helped grow the business at Logitech G to the #1 PC gaming peripheral brand. Some work I'm particularly proud of include the Cannes Award-Winning Destiny 2 Alexa Ghost Skill, the product launch of the Herman Miller x Logitech G Embody Gaming Chair, the Logitech G CLOUD campaign and positioning, and recently, helping my amazing team help realize their own creative vision on a myriad of new Logitech G gaming products and award-winning marketing assets (Logitech G FITS National ADDY Award - Gold) My core competencies include developing product positioning, campaign development, go-to-market strategy, agency management, leading cross-functional teams, executive stakeholder management as well as coaching and building effective marketing teams. I have successfully launched new products, entered new categories, and expanded brands to new audiences, while driving results in revenue, market share, NPS, and ROAS that outpace the market. I love to create narratives that inspire, educate, and emotionally connect with audiences, and I welcome the opportunity to share my expertise and vision with you. Ensuring marketing is operating in lock step with product and design vision is imperative to brand authenticity, and so I value building cross-functional relationships and alignment so that everyone is marching toward the same brand mission and a common vision for the future. Logitech

Benjamin Yu currently works in the
Logitech

Benjamin Yu specializes in
I've spent over 12 years weaving brand and product together to develop campaign narratives with the right recipe of product storytelling and cultural cache. I love to mix the creative muscles from my years at ad agencies making standout creative work with the commercial and product strategy muscles that helped grow the business at Logitech G to the #1 PC gaming peripheral brand. Some work I'm particularly proud of include the Cannes Award-Winning Destiny 2 Alexa Ghost Skill, the product launch of the Herman Miller x Logitech G Embody Gaming Chair, the Logitech G CLOUD campaign and positioning, and recently, helping my amazing team help realize their own creative vision on a myriad of new Logitech G gaming products and award-winning marketing assets (Logitech G FITS National ADDY Award - Gold) My core competencies include developing product positioning, campaign development, go-to-market strategy, agency management, leading cross-functional teams, executive stakeholder management as well as coaching and building effective marketing teams. I have successfully launched new products, entered new categories, and expanded brands to new audiences, while driving results in revenue, market share, NPS, and ROAS that outpace the market. I love to create narratives that inspire, educate, and emotionally connect with audiences, and I welcome the opportunity to share my expertise and vision with you. Ensuring marketing is operating in lock step with product and design vision is imperative to brand authenticity, and so I value building cross-functional relationships and alignment so that everyone is marching toward the same brand mission and a common vision for the future.

Benjamin Yu speaks the following languages:
No languages available.

Benjamin Yu has prior experience in the following industries:
Logitech , Logitech , Akqa , Fcb Global , Fcb Global , Ubisoft , Draftfcb , Fcb Global , Electronic Arts , Target

Benjamin Yu has the following professional experience:
Logitech , Logitech , Logitech , Akqa , Fcb Global , Fcb Global , Ubisoft , Draftfcb , Fcb Global , Electronic Arts , Target .