
Bob Raidt
As the Midwest Market Unit lead of the Accenture Song Marketing Activation practice I lead my team as... | Chicago, Chicago, United States
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Bob Raidt’s Emails ro****@ac****.com
Bob Raidt’s Phone Numbers 1312842****
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Bob Raidt’s Location Chicago, Chicago, United States
Bob Raidt’s Expertise As the Midwest Market Unit lead of the Accenture Song Marketing Activation practice I lead my team as we deliver marketing strategy and omnichannel creative solutions, and enable clients' marketing transformation journeys. My favorite part of the work is collaborating with the brand and consumer champions within organizations today as we help them to express their brands through extraordinary experiences while helping them develop a modern and effective marketing ecosystem. We work with CMOs, and all Growth and Revenue focused leaders, looking to activate brand experiences for acquisition and retention, as well as CIOs committed to leveraging the best and latest technology to bring efficiency across their marketing operations. Together, we see what becomes possible when we apply data, creativity, technology, and transformational operating models leveraging the brightest minds and strategy within Accenture Song (the largest digital agency network on the planet) and the end-to-end delivery capabilities of Accenture. Prior to joining the Accenture Song team, at Leo Burnett I served as the account leader on iconic client brands including McDonald's, Samsung, P&G, Coca-Cola, Intel, United Healthcare and Dunkin'. This cross-industry, global leadership experience, nurtured by my own creativity, has brought me to understand the dynamics of brand ownership, employee engagement, customer acquisition and retention, and the communication that brings all of the work together for business success. I continue to enjoy writing brand marketing thought leadership for various publications. Outside of work I enjoy spending time with my spouse and our two teenaged kids. I stay active both on the golf course and on the tennis court doing my best to keep up my game since my time on Northwestern's NCAA tennis team. I take my civic responsibilities very seriously. I've served on the board of Business and Professional People for the Public Interest, championing social justice in housing, early childhood education, racial equity, police accountability and criminal justice reform. As a former board member of World Wildlife Fund's Earth Hour, I remain passionate about environmental sustainability. I'm also very proud to lead Accenture Interactive Midwest's Inclusion and Diversity Champions Team. As a member of The Economic Club of Chicago, I enjoy networking with other business leaders and participating in many of the Club's thought leadership events. LinkedIn Messages and connection requests are responded to within a business week.
Bob Raidt’s Current Industry Accenture Song
Bob
Raidt’s Prior Industry
Leo Burnett
|
Arc Worldwide
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Accenture Song
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Work Experience

Accenture Song
Managing Director - Senior Practice & Offering Executive
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Leo Burnett
EVP, Group Business Lead
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Arc Worldwide
President
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Department Head - Account Management and Project Management
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Executive Vice President, Worldwide Account Head
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Senior Vice President, Brand Account Director and Business Development Director
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Senior Vice President, McDonald's Asia Pacific Regional Account Director
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Vice President, Account Director
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Account Executive/Account Supervisor
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)