
Bowei Zhang
"Data! Data! Data!" he cried impatiently. "I can't make bricks without clay." -Sir A.C. Doyle Quote from my favorite Sherlock... | Cupertino, California, United States
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Bowei Zhang’s Emails bo****@di****.com
Bowei Zhang’s Phone Numbers No phone number available.
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Bowei Zhang’s Location Cupertino, California, United States
Bowei Zhang’s Expertise "Data! Data! Data!" he cried impatiently. "I can't make bricks without clay." -Sir A.C. Doyle Quote from my favorite Sherlock Holmes best explains my professional passion: USE RIGHT DATA TO DRIVE BEST MARKETING, PRODUCT INSIGHTS AND DECISION MAKING! • Entrepreneur at Heart, enjoying challenges and also like building things; • 10+ years experience in Data Science / Analytics; • 8+ years experience in User Growth / Digital Marketing; • 5+ years management experience; • Engineering and Business Education with solid Quantitative and Analytical skillset • Extensive Analytics Experience on User Growth Cycle: Acquisition, Activation, Engagement and Retention. • Extensive Experience on Cross-Channels Marketing Measurement: Attribution Model, LTV Model, MMM. • Extensive Experience on SaaS/Subscription Management Analytics. • Deep Understanding on Digital Marketing: Ad Networks, MMPs, DMP, DSP/SSP, RTB, Web Analytics. • Strong Stakeholder Management with great Communication and Interpersonal skills. I am also a data evangelist, help hundreds of students/young professionals to get into data science/analytics career. I am running my own data science columns (A/B Testing) in China with thousands of paid subscribers(Geektime):https://time.geekbang.org/column/intro/100065501 1. Data Science: Exploratory analysis, Predictive and Regression Modeling Machine Learning: Classification, Clustering, Boosting, Random Forest, Recommender System, Text Mining/NLP , Deep Learning Python: Pandas, Numpy, Scipy, Scikit learn, Matplotlib, Seabron, TensorFlow, Jupyter Notebook; R: dplyr, ggplot2, carat, xgboost, Shiny SAS, Excel 2. Analytics: Product Analytics: A/B testing, ANOVA/ANCOVA analysis, Funnel Analysis, Cohort/Segmentation Analysis, Retention Analytics Marketing Analytics: Attribution Analytics, Marketing Mix Modeling (MMM) Web Analytics: Google Analytics, Adobe Analytics(Omniture) 3. Data Engineering: Relational Database (MySQL, T-SQL,PostgreSQL,PL/SQL) Data ETL (Python:Luigi, Boto; SQL, SSIS Packages) API development (RESTful, Web Crawler & back-end database development for front-end GUI/Website) Amazon Web Service (EC2, S3, Redshift, Lambda, RDS, EMR) 4. Data Visualization: Shiny, D3.js, Tableau, Looker, Datorama, SAP BusinessObject Dashboard 5. Big Data Hadoop: Hive, HBase, Pig, MapReduce, Presto Apache Spark Cloud: Amazon Web Service (AWS), Snowflake
Bowei Zhang’s Current Industry Didi
Bowei
Zhang’s Prior Industry
Ipsos Business Consulting
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University Of Rochester
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Smartdialysis
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Wegmans Food Markets
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D4
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Havas Worldwide
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Dentsu Aegis Network
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Kargo
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Apple
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Newsbreak
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Work Experience

Didi
Sr. Director - Global Marketing Science & Technology
Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Didi
Director - Global Marketing Measurement & Analytics
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Newsbreak
Head of Data Science & Analytics
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Apple
Growth Analytics Lead
Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Kargo
Lead Data Scientist
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Dentsu Aegis Network
Lead Data Scientist, Advanced Analytics
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Havas Worldwide
Data Analyst, Analytics & Insights
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
D4
Database Analyst (Part-Time)
Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Wegmans Food Markets
Summer Research Scientist
Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Smartdialysis
Co Founder
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
University Of Rochester
Blogger
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Ipsos Business Consulting
PTA
Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)