Brian Andersen
Seasoned M&A advisor and strategy / corporate development executive focused on digital marketing and digital media. Strong network... | Palo Alto, California, United States
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Brian Andersen’s Location Palo Alto, California, United States
Brian Andersen’s Expertise Seasoned M&A advisor and strategy / corporate development executive focused on digital marketing and digital media. Strong network of start-up CEOs, public company executives, and private equity and venture capital investors. Specific MarTech focus areas include content management, web/digital/marketing analytics and measurement, customer data platforms / data management platforms, B2B/ABM software and data, AB/MV Testing, personalization platforms, mobile marketing platforms, online video platforms, and email service providers / customer engagement platforms. Specific AdTech focus areas include DSPs, SSPs, creative optimization, identity solutions, location advertising/measurement, and retail/commerce media. Transactions include: - sale of Anonym to Mozilla - sale of Scibids to DoubleVerify - majority investment in Madison Logic by BC Partners - sale of Martin to Pubmatic - investment by Goldman Sachs in iSpot.tv - sale of Reflektion to Sitecore - sale of equity interest in Simpli.fi to Blackstone - sale of AdColony to Digital Turbine - sale of Parse.ly to WordPress VIP, a division of Automattic - majority investment in Liftoff by Blackstone - sale of Beeswax to Comcast - sale of Tapad (a divestiture from Telenor) to Experian - merger of Factual with FourSquare - sale of Evergage to Salesforce - sale of SafeDK to Applovin - sale of Return Path to Validity - underwriter of Cision secondary public offering - sale of TUNE's attribution analytics business to Branch - sale of Videology to Amobee/Singtel - growth financing of BounceX by Battery Ventures - sale of Simpli.fi to GTCR - sale of MOAT to Oracle - sale of Turn to Amobee/Singtel - underwriter of Snap IPO - sale of Adelphic to Time - sale of Hooklogic to Criteo - sale of Tapad to Telenor - sale of MarketShare to Neustar - sale of Millennial Media to Aol - sale of Unruly to NewsCorp - sale of Yieldex to AppNexus - sale of [x+1] to Rocketfuel - sale of Adconion to Amobee/Singtel - underwriter of Rubicon IPO - sale of Rhythm NewMedia to Blinkx - sale of Aggregate Knowledge to Neustar - underwriter of Rocketfuel IPO - financing of MarketShare, including equity financing from FTV Partners and debt financing from Silverlake Waterman - sale of Akamai ADS to MediaMath - sale of Brand.net to Valassis - sale of Admeld to Google - sale of Demdex to Adobe - sale of Interwoven to Autonomy - acquisition of Discovery Mining by Interwoven - acquisition of Optimost by Interwoven If you are interested in connecting but we do not yet know each other, please include a note with the reason you would like to connect.
Brian Andersen’s Current Industry Atlas Technology
Brian
Andersen’s Prior Industry
Robertson Stephens
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Phoenix Technologies
|
Interwoven
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Omniture
|
Luma Partners
|
Atlas Technology
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Work Experience
Atlas Technology
Managing Director
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Luma Partners
Co-Founder & Partner
Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Omniture
Vice President, Corporate Development
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Interwoven
Vice President, Corporate Development
Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Phoenix Technologies
Sr. Director, Business Development &Government Affairs
Sun Jul 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Robertson Stephens
Senior Associate, Mergers and Acquisitions, Technology Group
Tue Aug 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Brian Andersen Email Addresses
FAQ About Brian Andersen
-
Brian Andersen is located at
Palo Alto, California, United States -
Brian Andersen is a
Seasoned M&A advisor and strategy / corporate development executive focused on digital marketing and digital media. Strong network of start-up CEOs, public company executives, and private equity and venture capital investors. Specific MarTech focus areas include content management, web/digital/marketing analytics and measurement, customer data platforms / data management platforms, B2B/ABM software and data, AB/MV Testing, personalization platforms, mobile marketing platforms, online video platforms, and email service providers / customer engagement platforms. Specific AdTech focus areas include DSPs, SSPs, creative optimization, identity solutions, location advertising/measurement, and retail/commerce media. Transactions include: - sale of Anonym to Mozilla - sale of Scibids to DoubleVerify - majority investment in Madison Logic by BC Partners - sale of Martin to Pubmatic - investment by Goldman Sachs in iSpot.tv - sale of Reflektion to Sitecore - sale of equity interest in Simpli.fi to Blackstone - sale of AdColony to Digital Turbine - sale of Parse.ly to WordPress VIP, a division of Automattic - majority investment in Liftoff by Blackstone - sale of Beeswax to Comcast - sale of Tapad (a divestiture from Telenor) to Experian - merger of Factual with FourSquare - sale of Evergage to Salesforce - sale of SafeDK to Applovin - sale of Return Path to Validity - underwriter of Cision secondary public offering - sale of TUNE's attribution analytics business to Branch - sale of Videology to Amobee/Singtel - growth financing of BounceX by Battery Ventures - sale of Simpli.fi to GTCR - sale of MOAT to Oracle - sale of Turn to Amobee/Singtel - underwriter of Snap IPO - sale of Adelphic to Time - sale of Hooklogic to Criteo - sale of Tapad to Telenor - sale of MarketShare to Neustar - sale of Millennial Media to Aol - sale of Unruly to NewsCorp - sale of Yieldex to AppNexus - sale of [x+1] to Rocketfuel - sale of Adconion to Amobee/Singtel - underwriter of Rubicon IPO - sale of Rhythm NewMedia to Blinkx - sale of Aggregate Knowledge to Neustar - underwriter of Rocketfuel IPO - financing of MarketShare, including equity financing from FTV Partners and debt financing from Silverlake Waterman - sale of Akamai ADS to MediaMath - sale of Brand.net to Valassis - sale of Admeld to Google - sale of Demdex to Adobe - sale of Interwoven to Autonomy - acquisition of Discovery Mining by Interwoven - acquisition of Optimost by Interwoven If you are interested in connecting but we do not yet know each other, please include a note with the reason you would like to connect. Atlas Technology -
Brian Andersen currently works in the
Atlas Technology -
Brian Andersen specializes in
Seasoned M&A advisor and strategy / corporate development executive focused on digital marketing and digital media. Strong network of start-up CEOs, public company executives, and private equity and venture capital investors. Specific MarTech focus areas include content management, web/digital/marketing analytics and measurement, customer data platforms / data management platforms, B2B/ABM software and data, AB/MV Testing, personalization platforms, mobile marketing platforms, online video platforms, and email service providers / customer engagement platforms. Specific AdTech focus areas include DSPs, SSPs, creative optimization, identity solutions, location advertising/measurement, and retail/commerce media. Transactions include: - sale of Anonym to Mozilla - sale of Scibids to DoubleVerify - majority investment in Madison Logic by BC Partners - sale of Martin to Pubmatic - investment by Goldman Sachs in iSpot.tv - sale of Reflektion to Sitecore - sale of equity interest in Simpli.fi to Blackstone - sale of AdColony to Digital Turbine - sale of Parse.ly to WordPress VIP, a division of Automattic - majority investment in Liftoff by Blackstone - sale of Beeswax to Comcast - sale of Tapad (a divestiture from Telenor) to Experian - merger of Factual with FourSquare - sale of Evergage to Salesforce - sale of SafeDK to Applovin - sale of Return Path to Validity - underwriter of Cision secondary public offering - sale of TUNE's attribution analytics business to Branch - sale of Videology to Amobee/Singtel - growth financing of BounceX by Battery Ventures - sale of Simpli.fi to GTCR - sale of MOAT to Oracle - sale of Turn to Amobee/Singtel - underwriter of Snap IPO - sale of Adelphic to Time - sale of Hooklogic to Criteo - sale of Tapad to Telenor - sale of MarketShare to Neustar - sale of Millennial Media to Aol - sale of Unruly to NewsCorp - sale of Yieldex to AppNexus - sale of [x+1] to Rocketfuel - sale of Adconion to Amobee/Singtel - underwriter of Rubicon IPO - sale of Rhythm NewMedia to Blinkx - sale of Aggregate Knowledge to Neustar - underwriter of Rocketfuel IPO - financing of MarketShare, including equity financing from FTV Partners and debt financing from Silverlake Waterman - sale of Akamai ADS to MediaMath - sale of Brand.net to Valassis - sale of Admeld to Google - sale of Demdex to Adobe - sale of Interwoven to Autonomy - acquisition of Discovery Mining by Interwoven - acquisition of Optimost by Interwoven If you are interested in connecting but we do not yet know each other, please include a note with the reason you would like to connect. -
Brian Andersen speaks the following languages:
No languages available. -
Brian Andersen has prior experience in the following industries:
Luma Partners , Omniture , Interwoven , Phoenix Technologies , Robertson Stephens -
Brian Andersen has the following professional experience:
Atlas Technology , Luma Partners , Omniture , Interwoven , Phoenix Technologies , Robertson Stephens . -
You can view Brian Andersen’s
LinkedIn profile at LinkedIn URL. -
Brian Andersen’s work email addresses are
[email protected] . -
Brian Andersen works at
Atlas Technology
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