
Caleb Rule
Currently 2x Fractional CMO and marketing consultant with Rule Marketing Group. Active in Exit Five community, happy to... | Bibb County, Georgia, United States
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Caleb Rule’s Emails ca****@pr****.com
Caleb Rule’s Phone Numbers No phone number available.
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Caleb Rule’s Location Bibb County, Georgia, United States
Caleb Rule’s Expertise Currently 2x Fractional CMO and marketing consultant with Rule Marketing Group. Active in Exit Five community, happy to talk shop, chess, pickleball, life, or swap Dad jokes. I comment a decent amount and post only occasionally, so give a follow if you want variety in your News Feed! A sampling of results include: 1.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) for a marketing consulting organization 2.) Drove a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic) for OEM manufacturing company 4.) Transformed lead distribution model so 85%+ of CRM leads come in digitally, a stark shift from legacy marketing models 5.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth. 6.) Positive ROI for performance marketing for a FranDev client Can speak many marketing / sales languages. Also: Husband and father, which brings its own significant experiences. Have managed direct reports as a Director of Marketing, supported product launches, managed budgets ranging from 1M to 150K, and developed multi-channel strategies to exceed demand generation, brand marketing, and revenue goals. Also have multiple years in all of corporate, agency, and nonprofit settings with increasing roles, responsibilities, and budgets and am used to in-office, flexible office, and remote work. View experience, philosophies, and more at https://calebrule.com. Skills include: Revenue marketing, Marketing leadership, Budget management, Vendor management, Marketing strategy, Integrated Digital Marketing, Inbound Marketing, Demand Generation, Google Ads (formerly AdWords), SEO, Google Analytics, Conversational Marketing, Account-Based Marketing (ABM), Customer Experience, Lead Management, Web Content Management, SEM, CMS systems (including Adobe Experience Manager and WordPress), Customer Service, Sales Support, Account Management. I've dabbled in other areas as well, but hey, keyword optimization matters.
Caleb Rule’s Current Industry Doubletrack
Caleb
Rule’s Prior Industry
The Telegraph
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The Augusta Chronicle
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Augusta University
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Independent Contractor
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M3 Agency
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Club Car
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Rule Marketing
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Qiigo
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The Pedowitz
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Exit Five
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Pro Squared Janitorial Services
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Work Experience

Doubletrack
Fractional CMO
Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Pro Squared Janitorial Services
Fractional CMO
Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Exit Five
Member
Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Pedowitz
Director of Marketing
Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
The Pedowitz
Inbound & Digital Experience Manager
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Qiigo
Account Manager
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Rule Marketing
Fractional CMO / Consultant
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Club Car
Web Manager
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
M3 Agency
Digital Specialist
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Augusta University
Web Content Specialist
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Independent Contractor
Freelancer
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Augusta University
Social Media Coordinator
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Augusta University
New Media Specialist
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
The Augusta Chronicle
Stringer, Sports
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Augusta University
Assistant Athletic Media Relations Director
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
The Telegraph
Stringer, Sports
Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)