Cassandra Cross
A well rounded sales and marketing professional with over 10 years’ experience in FMCG. High performing manager with... | Sydney, New South Wales, Australia
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Cassandra Cross’s Location Sydney, New South Wales, Australia
Cassandra Cross’s Expertise A well rounded sales and marketing professional with over 10 years’ experience in FMCG. High performing manager with proven success in trade and brand marketing, agency account management, sales and business development. A leader who has adapted to change and the cultural nuances of people and stakeholder management in both Australia and Asia. Working in high performing teams across a diverse range of product categories, including professional hair care and styling, luxury fragrances, beauty, personal care, food and alcohol. Recognised for success in all previous roles, reflecting a strong ambition to exceed expectations and acknowledged for creating new and alternative ideas and processes. Demonstrated ability to identify and troubleshoot critical issues to consistently deliver and improve business results. AREAS OF EXPERTISE ▪ Strategic planning to achieve commercial objectives. ▪ Management of marketing initiatives including target setting, development, execution and performance analysis. ▪ Data driven thinking – sales, market and competitor analysis to guide future strategies. ▪ Marketing budget management and ROI analysis. ▪ Briefing and management of agencies and suppliers. ▪ Team management; on-boarding, goal setting, employee development and performance reviews. ▪ Acting as key conduit between multiple functions; sales, education, finance, and supply teams. ▪ Customer relationship management, trade presentations, negotiation and joint business planning.
Cassandra Cross’s Current Industry Wella
Cassandra
Cross’s Prior Industry
Simply Promotions
|
Pharmacare Laboratories
|
Lets The Brand Connection Agency
|
Carlton And United Breweries
|
Coty
|
Wella
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Work Experience
Wella
Brand Manager - Hair Care & Styling Portfolio, Professional Beauty
Tue Dec 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Coty
Brand Manager - Hair Care & Styling portfolio, Professional Beauty
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Coty
Trade Marketing Manager - Luxury Fragrance
Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Coty
Trade Marketing Manager - Consumer Beauty
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Coty
Trade Marketing Executive - Consumer Beauty
Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Carlton And United Breweries
Customer Activation Manager
Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Carlton And United Breweries
Business Development Executive
Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Lets The Brand Connection Agency
Account Executive
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Pharmacare Laboratories
Brand Marketing Assistant
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Simply Promotions
Work Experience - Marketing Assistant
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Cassandra Cross Email Addresses
FAQ About Cassandra Cross
-
Cassandra Cross is located at
Sydney, New South Wales, Australia -
Cassandra Cross is a
A well rounded sales and marketing professional with over 10 years’ experience in FMCG. High performing manager with proven success in trade and brand marketing, agency account management, sales and business development. A leader who has adapted to change and the cultural nuances of people and stakeholder management in both Australia and Asia. Working in high performing teams across a diverse range of product categories, including professional hair care and styling, luxury fragrances, beauty, personal care, food and alcohol. Recognised for success in all previous roles, reflecting a strong ambition to exceed expectations and acknowledged for creating new and alternative ideas and processes. Demonstrated ability to identify and troubleshoot critical issues to consistently deliver and improve business results. AREAS OF EXPERTISE ▪ Strategic planning to achieve commercial objectives. ▪ Management of marketing initiatives including target setting, development, execution and performance analysis. ▪ Data driven thinking – sales, market and competitor analysis to guide future strategies. ▪ Marketing budget management and ROI analysis. ▪ Briefing and management of agencies and suppliers. ▪ Team management; on-boarding, goal setting, employee development and performance reviews. ▪ Acting as key conduit between multiple functions; sales, education, finance, and supply teams. ▪ Customer relationship management, trade presentations, negotiation and joint business planning. Wella -
Cassandra Cross currently works in the
Wella -
Cassandra Cross specializes in
A well rounded sales and marketing professional with over 10 years’ experience in FMCG. High performing manager with proven success in trade and brand marketing, agency account management, sales and business development. A leader who has adapted to change and the cultural nuances of people and stakeholder management in both Australia and Asia. Working in high performing teams across a diverse range of product categories, including professional hair care and styling, luxury fragrances, beauty, personal care, food and alcohol. Recognised for success in all previous roles, reflecting a strong ambition to exceed expectations and acknowledged for creating new and alternative ideas and processes. Demonstrated ability to identify and troubleshoot critical issues to consistently deliver and improve business results. AREAS OF EXPERTISE ▪ Strategic planning to achieve commercial objectives. ▪ Management of marketing initiatives including target setting, development, execution and performance analysis. ▪ Data driven thinking – sales, market and competitor analysis to guide future strategies. ▪ Marketing budget management and ROI analysis. ▪ Briefing and management of agencies and suppliers. ▪ Team management; on-boarding, goal setting, employee development and performance reviews. ▪ Acting as key conduit between multiple functions; sales, education, finance, and supply teams. ▪ Customer relationship management, trade presentations, negotiation and joint business planning. -
Cassandra Cross speaks the following languages:
No languages available. -
Cassandra Cross has prior experience in the following industries:
Coty , Coty , Coty , Coty , Carlton And United Breweries , Carlton And United Breweries , Lets The Brand Connection Agency , Pharmacare Laboratories , Simply Promotions -
Cassandra Cross has the following professional experience:
Wella , Coty , Coty , Coty , Coty , Carlton And United Breweries , Carlton And United Breweries , Lets The Brand Connection Agency , Pharmacare Laboratories , Simply Promotions . -
You can view Cassandra Cross’s
LinkedIn profile at LinkedIn URL. -
Cassandra Cross’s work email addresses are
[email protected] . -
Cassandra Cross works at
Wella
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