
Cedric Mui
Expand for Career Overview > Digital Marketer that fell in love with the Insurance Industry Am passionate about digitizing... | Directasia Insurance, Singapore, Singapore
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Cedric Mui’s Emails ce****@di****.com
Cedric Mui’s Phone Numbers 656603****
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Cedric Mui’s Location Directasia Insurance, Singapore, Singapore
Cedric Mui’s Expertise Expand for Career Overview > Digital Marketer that fell in love with the Insurance Industry Am passionate about digitizing insurance. Combining the intellectually intriguing topic of risk selection, product/coverage design and pricing, with best in class digital distribution strategy and technical know-how. Having accumulated over 13 years of digital marketing experience, working across 4 emerging industry verticals. Digital distribution serves as my core horizontal specialization, in addition to having established a strong understanding of core insurance knowledge particularly in the area of new product design, risk selection, pricing, operation and regulation to effectively drive new insurtech developments within the broader organization. Highlights of Insurtech Competencies as follow : -Digital partnership development (partnership formation with aggregator, tech startups, emerging HR/consumer platforms) -New product design (product co-creation with underwriting and pricing team) -New Insurtech development (digitally transforming existing distribution model, B2B insurance) -Core Insurance technology review (increase speed to market with new core insurance platform) Highlights of Digital Competencies as follow : -Performance Media Campaign Optimization (Google Search, Facebook Ads, Programmatic Display, Affiliates) -CRM Strategy (Customer segmentation, Customer journey mapping, Customer Life Cycle Marketing) -Conversion Rate Optimization (Experiment Road Map, Experiment Ideation) -Martech Strategy (Martech gap analysis, Martech Roadmap, Martech Selection) Highlights of Commercial Competencies as follow : -SEA Market Expansion and Growth (Thailand, Indonesia, Malaysia, Hong Kong, Singapore) -Digital Marketing Team Management (Digital Agency Mgmt, Team hiring and recruitment) -Marketing Budget Planning and Management -Marketing Performance Management (Cost per lead, Cost per sale, Cost per new customer)
Cedric Mui’s Current Industry Starr Insurance Companies
Cedric
Mui’s Prior Industry
Nestle
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Juztoday Com E Commerce
|
Cerebos Digital Marketing And Ecommerce Division
|
Starhub Digital Marketing And Ecommerce Team
|
75cl Sg Singapores Leading Online Wine Destination
|
Honestbee
|
Directasia Insurance
|
Starr Insurance Companies
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Work Experience

Starr Insurance Companies
Regional Digital Marketing And Ecommerce Lead | Insurance
Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Directasia Insurance
Digital Marketing And E-Commerce Lead | Insurance
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Honestbee
Regional Digital Marketing And E-Commerce Lead (Th, Id, Hk, My & Sg Market )
Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
75cl Sg Singapores Leading Online Wine Destination
Head Of Digital Marketing And E-Commerce
Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Starhub Digital Marketing And Ecommerce Team
Digital Marketing And E-Commerce Manager
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Cerebos Digital Marketing And Ecommerce Division
Regional Digital Marketing & E-Commerce Manager (Ph & Sg Market)
Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Juztoday Com E Commerce
Digital Marketing & E-Commerce, Co-Founder
Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Nestle
Management Associate - Branding And Marketing Communications
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)