
Cédric Rubod
AREAS OF EXPERTISE: BUSINESS LEAD & PEOPLE DEVELOPMENT + MOTIVATION with 20 years of Modern Trade & Impulse channels... | Bougival, Bougival, France
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Cédric Rubod’s Emails ce****@da****.com
Cédric Rubod’s Phone Numbers No phone number available.
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Cédric Rubod’s Location Bougival, Bougival, France
Cédric Rubod’s Expertise AREAS OF EXPERTISE: BUSINESS LEAD & PEOPLE DEVELOPMENT + MOTIVATION with 20 years of Modern Trade & Impulse channels experience . Global Role, as Customer and Sales Director for all modern trade customers ( Agecore, Epic, CWT, GRS…) . Revenue Growth Management: EU Pricing strategy accountability and EU Lead for 12 countries . Director level management ( team of 3 directors and 6 Intl KAM and RGM manager . Manage large team (Danone> 280 people): 6 direct reports (3 Zone directors + 1 Sales dev Director + 1 Safety Director+ 1 HRBP) . Lead negotiation & annual business plan with French retailers & international agreement (NR perimeter = 167 M US) . Lead a Customer Model Engagement based on counterparts plan & P&L investment management ( /L/Kg) . Lead the revenue Management agenda & strategic development (monitoring mass & rate margin with client). . Lead & built commercial policy for France Modern trade business Softdrinks (prices list, promotional corridor, Net3 by client, AOP). . Lead social relationship with works committee & French Trade union (Works Committee president Danone) . Change Agent & Breakthrough process management expert: complete 360° re-engineering Sales force design & efficiency . Lead & motivate Sales force team creating commitment on business highlights of clients & performance management. . Develop “Power of one” business vision, including FOOD (Lay’s, Doritos...) & BEVERAGES (Pepsi, Lipton, Tropicana…) business. . Develop a strong analytical capability with Insights team & Catman team for being the Category leader. . Motivate as direct report Key account manager team (objectives, follow up, coaching & training) = 4 Kam + 5 Regional KAM . Motivate marketing & Category management team in order to reach SOM target by SOA & SOS drive. . Work with INTL teams & matrix organization ( 8 categories)
Cédric Rubod’s Current Industry Danone
Cédric
Rubod’s Prior Industry
Pepsico
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Danone
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Work Experience

Danone
Global Customers Director & Sales Excellence
Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Danone
Global Account Director CARREFOUR TESCO METRO
Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Danone
Directeur National des ventes // National Sales director & Sales Devt Director
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
Directeur des Clients Nationaux / Key account director
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
Directeur de zone / Sales Zone Director
Wed Apr 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
Key account manager
Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
Senior Area Sales Manager
Sun Sep 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
France Sales Training manager
Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Pepsico
Sales Representative
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)