
David Basco
A highly-motivated marketing professional with over 20 years of marketing experience in both the corporate and not-for-profit sectors.... | Toronto, Toronto, Canada
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David Basco’s Emails da****@ym****.org
David Basco’s Phone Numbers No phone number available.
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David Basco’s Location Toronto, Toronto, Canada
David Basco’s Expertise A highly-motivated marketing professional with over 20 years of marketing experience in both the corporate and not-for-profit sectors. Proven ability to manage and grow multi-million dollar programs through strategic planning, effective management and collaboration. Experience Overview: • Strategic, results-oriented leader with 23 years of diverse marketing experience in the corporate and not-for-profit sector • Proven ability to develop and implement successful integrated, performance-focused, integrated marketing campaigns, go-to-market strategies and fundraising products through data-driven decisions that yield successful results • Extensive experience as a creative storyteller to demonstrate impact while enhancing user experiences across various digital channels • Adept at budgeting, cost controls and project management • Highly collaborative and adept in managing relationships with peers, direct reports, donors, volunteers, vendors, cross-functional teams and other stakeholders • A forward-thinker in leading change management initiatives and identifying new opportunities through the evaluation of metrics, competitive analysis and market trends • Proficient in digital marketing tactics and tools such as Search Engine Optimization, Search Engine Marketing, remarketing, Facebook lead ads, Salesforce, MailChimp, MarketingCloud, Shopify, Google Analytics, Adobe Creative Cloud, HootSuite, Sprout Social, Vidyard and Meltwater
David Basco’s Current Industry Canadian Cancer Society
David
Basco’s Prior Industry
Shoppers Drug Mart
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The Home Depot
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Heart And Stroke Foundation
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Heart And Stroke Foundation Of Ontario
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Sunnybrook Foundation
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Ymca Of Greater Toronto
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Southlake Regional Health Centre
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Make A Wish
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Canadian Cancer Society
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Work Experience

Canadian Cancer Society
Director Integrated Campaigns
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Make A Wish
Vice President (Interim) Mass Marketing
Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Make A Wish
Director, Direct Response and Digital Marketing
Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Make A Wish
Senior Manager, Marketing and Digital
Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Make A Wish
National Marketing and Communications Manager
Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Southlake Regional Health Centre
Manager, Community Engagement and Direct Marketing
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Ymca Of Greater Toronto
Marketing Manager
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Sunnybrook Foundation
Manager, Direct Marketing
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Sunnybrook Foundation
Marketing Officer
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Heart And Stroke Foundation Of Ontario
Associate Marketing Manager, Community Campaigns
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Heart And Stroke Foundation
Associate Marketing Manager, Parent Brand
Wed Nov 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
The Home Depot
Advertising Coordinator
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Shoppers Drug Mart
Marketing Coordinator
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)