
Davinia Jenkins
Lead for total global go-to-market planning and delivery behind Jaguar Land Rover's InControl brand - comprising of Infotainment,... | Oxford, Oxford, United Kingdom
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Davinia Jenkins’s Emails dj****@ja****.com
Davinia Jenkins’s Phone Numbers No phone number available.
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Davinia Jenkins’s Location Oxford, Oxford, United Kingdom
Davinia Jenkins’s Expertise Lead for total global go-to-market planning and delivery behind Jaguar Land Rover's InControl brand - comprising of Infotainment, Connectivity and Driver Assistance features. Responsibilities include: - Cross-carline and cross-brand proposition development - Commercials including individual market pricing - Identification of new market expansion opportunities - All marketing communications (digital, social, literature, retail, etc). Responsible for successful launch management of new products and services including first 90 days performance to target, working closely with consumer segment to develop, shape and deliver a wide range of products and services. Key outputs: - Manage development and control of detailed launch plans across all functional areas. - Motivate and lead a cross-functional team to drive the best possible customer experience throughout all launches. - Manage project finances and delivery outputs (timescale, scope and quality). - Liaise with core business planning on awareness of in-flight project details and managing knock-on impacts from internal & external influencers.Managed the development and delivery of full scale marketing campaigns to a retail estate of 395 stores working to strict KPI’s for both sales and customer satisfaction, including agency relationship management. Key outputs: • Accountable for campaign briefs to create 10 full point of sale campaigns per year, creating a total of 10,000 different pieces of material in each campaign. • Owning day-to-day relationship with retail marketing agency to develop campaigns and ensuring integration and consistency of campaigns with ATL through both agency and internal stakeholders. • Working closely with manufacturers and external suppliers for execution of new product launches and implementing ongoing approvals processes for improved brand integration • Responsible for developing and implementing full support packages for events and experiential activity.
Davinia Jenkins’s Current Industry Jaguar Land Rover
Davinia
Jenkins’s Prior Industry
Vodafone
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Jaguar Land Rover
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Work Experience

Jaguar Land Rover
Go To Market Manager - Connected Car
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vodafone
Go To Market Manager
Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Channel Marketing Manager - Retail
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Channel Marketing Manager - Indirect Specialists
Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Channel Marketing Manager - Indirect Multiple Retail & Distribution
Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone
Assistant Retail Store Manager
Sat Jul 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)