
Demet Sertoglu
- Responsible for LCD TV category of Regal in Vestel. - Responsible for product development, brand related product... | Turkey
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Demet Sertoglu’s Emails sd****@ve****.com
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Demet Sertoglu’s Location Turkey
Demet Sertoglu’s Expertise - Responsible for LCD TV category of Regal in Vestel. - Responsible for product development, brand related product positioning, planning and executing the brand communication strategy. - Developing marketing plans, analyze & evaluate market trends. - Monitoring competitors and market trends, taking necessary actions accordingly. - Executing short and long term brand strategies and plans. - Managing ATL & BTL activities to execute annual marketing plans. - Responsible for pricing actions and P&L management. - Designing & implementing of sales campaigns and promotion activities. - Leading the brand positioning and merchandising strategies on retail, department store, e-commerce (N11.com, Amazon.com, Hepsiburada.com, regal-tr.com), techno market (Mediamarkt, Teknosa...), discount markets (A101, BIM...), mass markets (Carrefour, Metro, Migros/Kipa). - Analyzing consumer habits on product performance with qualitative and quantitative in-depth projects and implementing these results for new product launch opportunities.- Managing sales and purchasing activities under Sharp Brand for outsource products in all Europe. - Product categories: Refrigerator, Air Conditioner, Microwave oven, Air Purifier, Hood and Small Domestic Appliances. Management of 45M Eur sales turnover. - Managing product lineup, pricing strategy, product development and purchasing process with suppliers in China, Japan and Thailand in line with analyzing market trends and customer demands. - Controlling the brand positioning in the assigned regions with country partners by following the competitor activities and planning the sales strategies. - Regular customer visits in order to develop relations and discuss about ongoing topics/projects. - Representing the company at international fairs, like as IFA Berlin and Canton Fair. - Preparing monthly reports on sales figures and market situation to the top management.- Managing Major Domestic Appliances sales activities of OEM business in France. - Involving in the entire sales cycle starting from product offers to payment collection by working closely with different departments such as R&D, production planning, quality, shipment planning, customer support and finance in Vestel and Vestel France office. - Preparing quotations and negotiating deals with the customers. - Monitoring benchmark and determining the product & pricing strategies. - Working with product management and R&D departments for the new projects and technologies based on market and customer needs. - Receiving orders, creating products, checking orders’ production plans and shipment status through SAP system.- Completing Management Trainee Education Program of Koc University Graduate School of Business consisting of six MBA courses. - Participating in presentations of all departments in the company for a deep understanding of overall company operations.- Participating in recruitment efforts - Posting job ads and organizing resumes and job applications - Scheduling job interviews and assisting in interview process - Preparing new employee files. - Improve total plant productivity by initiating & leading - Existing machines capacities improvement studies - Production scheduling system improvement.
Demet Sertoglu’s Current Industry Vestel
Demet
Sertoglu’s Prior Industry
Standart Pompa
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Huawei Technologies
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Vestel
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Work Experience

Vestel
Marketing Specialist
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vestel
International Sales Manager
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Vestel
Key Account Manager
Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Vestel
Management Trainee
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Huawei Technologies
Human Resources Intern
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Standart Pompa
Manufacturing Planning & Control Intern
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)