Diego Moreno

FAQ About Diego Moreno

• What is Diego Moreno's address?

  Diego Moreno is located at
  Mexico

• What is Diego Moreno's job title?

  Diego Moreno is a
  Diego is a strong Marketing Group Manager, who has a robust experience in development and implementation of marketing and strategic plans, forecast elaboration, development and implementation of consumer and trade promotions, development and implementation of massive media plans and relationship with media agency, qualitative and quantitative market research(U&A, LSDA, Tracking, Concept Fit, Focus Groups, etc), Trade, sampling and exhibition activities. Most recently responsible of business turn around in terms of net sales, product innovation, product demand and communication for Halls Franchise, achieving historic record sales during 2010 growing +16.9% vs LY as well as historical SOM in mints segment 78.7% (+3.1% vs LY); 2010 LATAM Kraft Award Winner (Strategy Development, Brand Growth & Marketing Implementation). Lollipops segment leading Innovation development identifying white spots in the market to quickly capitalize the opportunities, generating double digit growth for total Kraft Lollipops business of +22% , placing it as the third most important player in the segment with 7.5% SOM. Pipeline for future launches until 2014 are already developed and commercial strategy to be implemented clearly defined. Development of Soft Candy segment strategy for Kraft Foods Mexico, to be implemented during 2011 aiming to generate an incremental business of 12MM USD during year one; innovation roadmap development for candy platform 2012 - 2015. Co-leading Halls Franchise Global re-launch (Brand Image, Brand Positioning, Product Portfolio Optimization and Communication Strategy). Development and implementation of new products development process for Lollipops. He has also experience in negotiating with advertising, TV commercial production process and Third party suppliers negotiations for new products development. P&L analysis and gatekeeper to maximize top line and bottom line growth. . Specialties: Brand stragegy and NP development. Kraft Foods

• What industry does Diego Moreno currently work in?

  Diego Moreno currently works in the
  Kraft Foods

• What is Diego Moreno's area of expertise?

  Diego Moreno specializes in
  Diego is a strong Marketing Group Manager, who has a robust experience in development and implementation of marketing and strategic plans, forecast elaboration, development and implementation of consumer and trade promotions, development and implementation of massive media plans and relationship with media agency, qualitative and quantitative market research(U&A, LSDA, Tracking, Concept Fit, Focus Groups, etc), Trade, sampling and exhibition activities. Most recently responsible of business turn around in terms of net sales, product innovation, product demand and communication for Halls Franchise, achieving historic record sales during 2010 growing +16.9% vs LY as well as historical SOM in mints segment 78.7% (+3.1% vs LY); 2010 LATAM Kraft Award Winner (Strategy Development, Brand Growth & Marketing Implementation). Lollipops segment leading Innovation development identifying white spots in the market to quickly capitalize the opportunities, generating double digit growth for total Kraft Lollipops business of +22% , placing it as the third most important player in the segment with 7.5% SOM. Pipeline for future launches until 2014 are already developed and commercial strategy to be implemented clearly defined. Development of Soft Candy segment strategy for Kraft Foods Mexico, to be implemented during 2011 aiming to generate an incremental business of 12MM USD during year one; innovation roadmap development for candy platform 2012 - 2015. Co-leading Halls Franchise Global re-launch (Brand Image, Brand Positioning, Product Portfolio Optimization and Communication Strategy). Development and implementation of new products development process for Lollipops. He has also experience in negotiating with advertising, TV commercial production process and Third party suppliers negotiations for new products development. P&L analysis and gatekeeper to maximize top line and bottom line growth. . Specialties: Brand stragegy and NP development.

• Which languages does Diego Moreno speak? 

  Diego Moreno speaks the following languages:
  No languages available.

• Which industries has Diego Moreno previously worked in?   

  Diego Moreno has prior experience in the following industries:
  Pepsico , Conficorp , Walmart , Daymon Worldwide

• What is Diego Moreno’s work experience?  

  Diego Moreno has the following professional experience:
  Kraft Foods , Pepsico , Conficorp , Walmart , Daymon Worldwide , Mondelez International .

• How can I find Diego Moreno on LinkedIn?  

  You can view Diego Moreno’s
  LinkedIn profile at LinkedIn URL.

• What are Diego Moreno’s work email addresses?  

  Diego Moreno’s work email addresses are
  [email protected] .

• What company does Diego Moreno work for?  

  Diego Moreno works at
  Kraft Foods