
Elif Altınoglu
Management to achieve/over achieve monthly/annual revenue targets of SMP & Acc. Category Working with marketing team and lead... | Turkey
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Elif Altınoglu’s Location Turkey
Elif Altınoglu’s Expertise Management to achieve/over achieve monthly/annual revenue targets of SMP & Acc. Category Working with marketing team and lead category marketing decisions. Analyse and interpret all marketing data such as; visits, new visitor, cr etc for all digital channel ( CRM, SEO, SEM, Social Media, Display, Brand Partnership etc ) and give strategic direction to category Responsibilities campaign planning, optimizing ongoing campaigns, campaign production. Ongoing analysis of campaign performance by audience segment, as well as regular reports on key campaign metrics Customer analysis and segmentation Monitor consumer and market trends, buying habits, product trends and feed Instock /MP management to enhance buying decisions. Attend trade shows and establish new selection insights Analyze market data, market share , penetration and consumption trends as well as competitive activities and strategies Establish assortment plan, including optimum product mix and on-site experience to drive funnel efficiencies Create a plan that reaches category's key demographic and encourages them to use our services, building customer trust, driving additional purchasing on Hepsiburada Understand our customers deeply, know their motivations and interest, and translate that knowledge into compelling, meaningful content Working with UX team, to map out customer shopping journey and to identify real barriers for customers. Provide solutions and actions to overcome barriers. Improving the prospect and customer experience on all platform Accelerate customer acquisition and adoption of Hepsiburada platform, through a proactive, data-driven approach Ensure effective product based CR optimizations; sub-category CR & Visit ( for all platform mobile-app-desktop ) , e-mail marketing optimization Manage platform; decide on carousel, banners, daily offers, campaigns in order to achieve category targets Closely monitor and analysis results of marketing investment and optimize investment decisions. - Category And Product Management - Monitor operational aspects of the achievement of sales and budget targets, planning of FMCE Category’s budget (Sales, Inventory, other KPI) - Competitive analysis, analyze market and consumer data and make recommendations to management - Campaign planning, product promotions and low – cost highly efficient operations - Pricing - Analyze market data, sales volumes, market share , penetration and consumption trends as well as competitive activities and strategies - Prepare and follow marketing plans with marketing department - Supplier relationship management, managing relationships of ongoing suppliers - Demand Planning - Supply chain management and managing the optimal inventory - Being a part of managing, planning of Purchasing, Marketing and Sales Process. - Category And Product Management - Monitor operational aspects of the achievement of sales and budget targets, planning of FMCE Category’s budget (Sales, Inventory, other KPI) - Competitive analysis, analyze market and consumer data and make recommendations to management - Campaign planning, product promotions and low – cost highly efficient operations - Pricing - Analyze market data, sales volumes, market share , penetration and consumption trends as well as competitive activities and strategies - Prepare and follow marketing plans with marketing department - Supplier relationship management, managing relationships of ongoing suppliers - Demand Planning - Supply chain management and managing the optimal inventory - Being a part of managing, planning of Purchasing, Marketing and Sales Process. - Category And Product Management - Competitive analysis and Market analysis - Supply chain management and managing the optimal inventory - Planning and following the campaigns. - Improving content and visual merchandising, - Being a part of managing, planning of Purchasing, Marketing and Sales Process.
Elif Altınoglu’s Current Industry Hepsiburada.com
Elif
Altınoglu’s Prior Industry
Türk Henkel
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Legrand
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Rocket Internet Turkey & MENA
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Estee Lauder Group of Companies
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Hepsiburada.com
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Work Experience

Hepsiburada.com
Site Manager ( Mobile Phones & Accessories )
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Hepsiburada.com
Junior Category Manager ( Telecommunications )
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Hepsiburada.com
Product Specialist ( Telecommunications )
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Hepsiburada.com
Product Specialist ( Cosmetics )
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Estee Lauder Group of Companies
Estée Lauder Brand Trainee
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Rocket Internet Turkey & MENA
Operational Trainee
Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Legrand
Marketing Trainee
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Türk Henkel
Supply Chain Trainee
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)