
Eric Thacker
With over 20 years of senior marketing experience, I love helping organizations enhance market fit, revenue growth, and... | Columbus, Ohio, United States
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Eric Thacker’s Emails er****@ra****.com
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Eric Thacker’s Location Columbus, Ohio, United States
Eric Thacker’s Expertise With over 20 years of senior marketing experience, I love helping organizations enhance market fit, revenue growth, and customer acquisition through stellar positioning, strategic planning, and content. As the Principal and Fractional CMO at IT Experts, I craft killer B2B marketing strategies, infrastructure, assets, lead generation, and strategic relationships in areas such as cloud, analytics, cybersecurity, SaaS, and IT infrastructure. Organizations appreciate my innate expertise translating customer pain points and complex concepts (usually tech) into effective value propositions that shorten sales cycles and accelerate closure rates. I deliver exceptional results, such as 300% growth in email engagements, 200% growth in SQLs, reduction of time to close by 40%, and closure rates improved by 100%. I also excel at building successful go-to-market campaigns and overperforming teams within budget, while mentoring, coaching, and leading cross-functional teams. Plus I'm a super nice guy. If you catch me outside of work, I'm into foreign cultures (lived in the UK and Japan), classic cars, and my foster-adopted kids. If you have areas where I can help or just want to discuss marketing, please feel free to reach out here on LinkedIn or via email ([email protected]). I look forward to speaking with you! Skills: • B2B Technology / Services • Digital Marketing • Branding / Storytelling • AR-PR / Influencers • P&L / Data Driven / Market Research • Lead Generation / KPIs / Events • Full-stack Marketing (content, campaigns…) • Field / Channel / Partner Marketing • Team Creation, Mentoring, Coaching • HubSpot, Pardot, SFDC, Google, Adobe Subject matter expertise: • B2B Software / SaaS • Data Analytics • Cybersecurity / DevSecOps • AI / ML • IaaS / PaaS / Virtualization • Hubspot, SFDC, SEMrush, Wordpress, Zoominfo • AppDev • IT Infrastructure • Cloud • Storage (structured, unstructured, backup)
Eric Thacker’s Current Industry Armor Defense
Eric
Thacker’s Prior Industry
Additional Work History On Request
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Emc
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Riverbed Technology
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Panzura
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It Experts
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Cloudphysics
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Careskore
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System Soft Technologies
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Tinosys
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Aurea Software
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Armor Defense
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Marietta College
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Work Experience

Armor Defense
Head of Cybersecurity Marketing | Positioning, Messaging, Content, AR-PR, Website
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Marietta College
Visiting Professor of Business and Economics
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Tinosys
Advisor | Strategic Planning, Go To Market, Marketing Priorities, Sales Development
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Aurea Software
Vice President Product Marketing
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Tinosys
CMO and Head of Partnerships | Data Analyics, Data Management, AI, Information Management
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
System Soft Technologies
Vice President Marketing | Full-stack Marketing Across Multiple Business Divisions
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Careskore
Vice President Marketing | Full-stack, PR-AR, Strategic, Product, Channel, Lead Gen, Creative
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
It Experts
Principal and Fractional CMO | Strategic, Product, Channel, Brand, Lead Gen, AR-PR
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Cloudphysics
Senior Director Marketing | Product Marketing, PR-AR, Technical, Channel, Website
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Panzura
Senior Director, Product and Solutions Marketing
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Riverbed Technology
Director, Cloud Storage Product Marketing
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Emc
Solutions Marketing
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Additional Work History On Request
Various
Wed Oct 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)