
Erik Spooner
I lead creative strategy and high-performance Brand, Creative and Design teams. THE RESULTS? Award-winning products, experiences and graphics... | Brooklyn, New York, United States
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Erik Spooner’s Emails es****@pr****.edu
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Erik Spooner’s Location Brooklyn, New York, United States
Erik Spooner’s Expertise I lead creative strategy and high-performance Brand, Creative and Design teams. THE RESULTS? Award-winning products, experiences and graphics and critical acclaim that reverse loss, support strategic business pivots, grow business and engage audiences. CONNECT: 📱 646-269-7605 📧 [email protected] 💻 ERIKSPOONER.COM Driving strategy based on consumer insights, industry trends, MBA graduate work and years of informed intuition, business leadership can count on me to: ➜ Bridge the creative-business divide as a trusted business partner. ➜ Weigh in on strategic business decisions. ➜ Contribute to winning pitches. HOW I ACHIEVE SUCCESS: In any role, I begin by establishing and nurturing a culture of UX-focused design excellence and introduce workflow efficiencies that maximize productivity and reduce spend. I lead with the front and champion cross-training and integration across creative specialties to produce content on behalf of leading publications (Ad Age to Discover) and diverse industry brands (Shire Pharma to A-B InBev). A MODERN DESIGN EXPERT: I share my knowledge of design including design thinking, typography, illustration, color theory and more via publications as a contributing author and with undergraduate students as a Communications Design professor at Pratt Institute. In addition, my designs have won a multitude of TDC, Jesse H. Neal, SPD, APEX and Ozzie Awards. HIGHLIGHTS: 📌 PIVOT: I led a strategy critical to the business pivot of a mobile-first content marketing startup –stemming the loss of 6 figures annually that grew the agency into a success with a robust stable of clients. 📌 REVITALIZATION: Co-led trade brand redesign that cemented publication’s reputation as a influential authority (and restored profitability). 📌 SAVINGS & EFFICIENCY: Reduced creative organization spend 40% through deep-dive analysis, gaining institutional buy-in for new vendors and negotiating win-win, wide-ranging contracts, and introducing multiple operational efficiencies that maximized productivity. SKILLS: Creative Leadership, Planning & Strategy Brand, Visual, Graphic & Product Design Concept Development & Execution Print Art Brand Social Digital Video Photography Project Management Change Management Pitches & Presentations Contract Negotiations Capacity Planning Budgeting Team Building
Erik Spooner’s Current Industry Quad
Erik
Spooner’s Prior Industry
Hammock Publishing
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Polaris Media Llc Sportsnashville Magazine
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Hachette Book
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Wenner Media
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Eyes Open
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Kalmbach Publishing
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Rolling Stone Life And Style Intouch Closer Elmore
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Teachers College Columbia University
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Nomad Editions
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Pratt Institute
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Ad Age
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Roundglass
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Quad
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Work Experience

Quad
Creative Director
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Roundglass
Creative Lead, Marketing
Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Ad Age
Creative Director
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Ad Age
Art Director
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Pratt Institute
Assistant Professor
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Nomad Editions
Creative Director (Mobile-First Content Marketing)
Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Teachers College Columbia University
Creative Director
Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Rolling Stone Life And Style Intouch Closer Elmore
Freelance Art & Design Director
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Kalmbach Publishing
Art Director, DISCOVER Magazine
Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Eyes Open
Graphic Designer
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Wenner Media
Freelance Designer, Us Weekly
Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Hachette Book
Design Intern
Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Polaris Media Llc Sportsnashville Magazine
Jr Designer
Sat May 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Hammock Publishing
Technology Support & Web Design
Mon Nov 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)