
Felicity Sherman
14 years ago, I stumbled into the world of financial services as an events coordinator/marketing assistant role for... | London Area, London Area, United Kingdom
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Felicity Sherman’s Emails f.****@hs****.com
Felicity Sherman’s Phone Numbers No phone number available.
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Felicity Sherman’s Location London Area, London Area, United Kingdom
Felicity Sherman’s Expertise 14 years ago, I stumbled into the world of financial services as an events coordinator/marketing assistant role for a small IFA - a little lost after a brief encounter with the civil service following my degree in criminology and aspirations to reduce re-offending rates. I quickly became fascinated by the topics of the seminars I would organise - financial planning, investment management, tax efficiency, pensions.... these were all words that I had never heard of as a recent graduate up to my eye balls in student debt. I immediately started to question why all this fantastic "advice" or "guidance" seemed to be reserved for the already wealthy and only delivered via an IFA meeting.... Fast forward, and I've spent over a decade of my working life focussed on that same problem statement: - How to deliver the democratisation of wealth management within a highly regulated environment. - Affordable access to financial planning for all - Education around the benefits of investing rather than blind submission of the "safety" of cash returns. This has led to a career immersed in digital transformation, operational re-design, team and skill set creation, cultural shift and leadership. At HSBC, I am an expert at the creation of simple and engaging investment solutions that are baked into a much more complex and broader proposition to help the mass affluent population of the UK prepare and empower their financial futures. In my current role, I am responsible for defining and delivering customer journeys and propositions across HSBC's retail, premier, and private bank segments. By integrating digital product development, commercial strategy, innovation, and data-led proposition development, my team and I have significantly contributed to reshaping the face of financial planning. This has resulted in new, seamless customer experiences across app and web; hybrid operating models that make the best of human and digital interfaces. From robo to sweep investments, from risk profiling to life insurance – I am focussed and passionate about the constant principles of financial empowerment and democratisation delivered at an affordable price point.
Felicity Sherman’s Current Industry Hsbc
Felicity
Sherman’s Prior Industry
360uk
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Home Office
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Ashcourt Rowan
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Cofunds
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Hsbc
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Work Experience

Hsbc
Head of Transactional Wealth & Insurance
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Hsbc
Head of Digital Wealth and Insurance, UK
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Hsbc
Senior Digital Product Manager - Wealth
Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Hsbc
Wealth Proposition Manager
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Cofunds
Proposition Manager (Investor)
Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Ashcourt Rowan
Platform Engagement Executive
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Ashcourt Rowan
Business Development Consultant
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Home Office
Policy Analyst, Strategic Policy Team
Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
360uk
Sales Manager
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)