
Fiona Craig
How much time do you spend thinking about thinking? The entire knowledge economy is powered by good thinking,... | Bristol, England, United Kingdom
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Fiona Craig’s Emails fi****@fo****.studio
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Fiona Craig’s Location Bristol, England, United Kingdom
Fiona Craig’s Expertise How much time do you spend thinking about thinking? The entire knowledge economy is powered by good thinking, and yet the objectives, structures and processes of working life can undermine or even destroy our ability to think straight. I change that by bringing awareness and understanding of good thinking, and provide solutions for leaders, teams and individuals to access their very best thinking. Executive coaching Qualified, professional coach undertaking a triple-accredited qualification from Henley Business School. Proficient in an integrative model that covers behavioural (GROW), cognitive behavioural, person centred, systemic and gestalt approaches, meaning coaching the person, not the process. Coaching CEOs, founders, C-suite and entrepreneurs, as well as leaders and managers from SMEs and corporates. Member of the International Coaching Federation, and bound by their Code of Ethics. Business purpose and strategy facilitation Experienced in implementing EOS approach, facilitating and advising Board members on proposition and purpose, structure, positioning, reporting and strategic planning. Team engagement, comms and facilitation for strategy, purpose and values. People strategy Keen believer in the power of soft skills to drive hard results. Experimenter and challenger of outdated 20th century approaches to line management and progression. Re-engineering line management into 3D management, introduction of coaching style of leadership, self-generating OKRs and more New ways of working With 85% of the global workforce unengaged (Gallup, 2017), work clearly isn’t working for too many people. I am an active member of the Reinventing Work community, exploring more human-centred, purposeful and self-organising ways of working. Board advisory Experience of broad, strategic thinking at Board level. Ability to use questioning and listening skills to identify the root of an issue, and use a variety of coaching and facilitation skills to reveal insight, generate solutions and agree outcomes. Comfortable challenging the status quo and asking awkward questions. 20+ years marketing experience An experienced professional with a deep understanding of the interdependence between commercials, processes and people. Agency and client-side experience, from scale ups to global corporations, across a range of sectors. Marketing experience focused on data-driven tech solutions, particularly first party data, CRM, loyalty and CX.
Fiona Craig’s Current Industry Form
Fiona
Craig’s Prior Industry
Penguin Random House
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Consumers Association
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Interpublic
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Black Sun
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Sunlife
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Friends Life
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Redtag
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The Boondocks Festival
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Havas Cx Helia
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Armadillo
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Reinventing Work
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Goodthinking
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Work Experience

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Consultant Coach
Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Goodthinking
Founder And Coaching Lead
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Reinventing Work
Reinventor
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Armadillo
Strategy Director And Board Advisor
Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Armadillo
Strategy And Planning Director
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Havas Cx Helia
Planning Director
Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
The Boondocks Festival
Strategic Marketing And Communications Consultant
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Redtag
Strategic Planner
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Friends Life
Marketing Strategist
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Sunlife
Senior Marketing Development Manager
Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Sunlife
Customer Acquisition Manager
Wed Dec 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Sunlife
Campaign Manager
Tue Jul 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Black Sun
Account Director
Fri Feb 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Interpublic
Account Manager
Thu Feb 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Consumers Association
Creative Services Account Manager
Tue Apr 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Penguin Random House
Editorial Assistant
Fri Sep 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)