
Flora Ekpe-Idang
Flora is a marketing leader responsible for purpose-driven platforms that increases acquisition and deepens engagement with growth audiences.... | East Orange, New Jersey, United States
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Flora Ekpe-Idang’s Emails fe****@se****.com
Flora Ekpe-Idang’s Phone Numbers No phone number available.
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Flora Ekpe-Idang’s Location East Orange, New Jersey, United States
Flora Ekpe-Idang’s Expertise Flora is a marketing leader responsible for purpose-driven platforms that increases acquisition and deepens engagement with growth audiences. Currently leading Target's Black audience marketing strategy, she spearheaded the launch of Target’s first-ever always on Black millennial engagement platform – Black Beyond Measure which celebrates Black culture, empowers Black commerce, and demonstrates Target's tangible impact in supporting Black communities. She's also the toy founder of Corage Dolls (co-raj), children's book author of "Don't Give Up, Aaliyah!, 2019-2020 Humphrey Public Policy Fellow, multicultural marketing expert, and #BlackGirlMagic advocate. She has over 10+ years of experience executing innovative consumer-centric 360 campaigns, growth strategies, end to end experiences, community engagement initiatives, and event/brand partnerships including AFROPUNK, R29 Unbothered, Essence, Curlfest, Verzuz, and CultureCon. Previously working in ad agencies, she’s led campaign direction, client relations, and marketing executions while increasing billings year over year for a multi-million-dollar mortgage brand. Managed hyper-local multicultural campaigns for the re-launch of an LA community hospital and oversaw the multi-channel cross-country approach to encourage active-duty millennial military members and their spouses to register to vote. She's a winner of the 2021 Brand Innovators "40 under 40" awards Midwest, sits on the Board of Trustees for The Hudson School, and recipient of two Adweek 2021 Experiential Awards: R29 Unbothered x Target "The Black Woman Is Essential" for Best Virtual Event for Professional Development and Best Virtual Event in Support of Diversity and Inclusion. She's a skilled orchestrator and collaborator that likes to challenge herself and others, bringing an entrepreneurial and experimental mindset to develop disruptive market opportunities rooted in consumer insights, business goals, and ingenuity. Obsessed with creating meaningful and authentic connections while delivering memorable value throughout the customer journey. She's a Christian, traveler, mentor, karaoke fanatic, and social justice advocate that's driven by empowering girls of color and seeing Black businesses thrive.
Flora Ekpe-Idang’s Current Industry Target
Flora
Ekpe-Idang’s Prior Industry
Controltemp Thermostats
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Solutionz Conferencing
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Lifeline Shanghai
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Bean
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Jakks Pacific
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Kovelfuller
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Sensis Agency
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Babson College
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Corage Dolls
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Hasbro
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Target
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Work Experience

Target
Sr. Manager, Strategic Initiatives
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Target
Sr. Marketing Manager
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Hasbro
MBA Summer Associate
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Corage Dolls
Founder
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Babson College
MBA Graduate
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Sensis Agency
Account Executive
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kovelfuller
Account Executive
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Kovelfuller
Account Coordinator
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Jakks Pacific
Electronic/Interactive Toys Marketing Intern
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Lifeline Shanghai
Marketing Intern
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Bean
Marketing Intern
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Solutionz Conferencing
Marketing Intern
Thu Oct 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Controltemp Thermostats
Marketing Intern
Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)