
Ge Key
We are a bunch of brand activists and we’re firmly convinced that if you activate brands with meaningful... | Amsterdam, Amsterdam, Netherlands
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Ge Key’s Location Amsterdam, Amsterdam, Netherlands
Ge Key’s Expertise We are a bunch of brand activists and we’re firmly convinced that if you activate brands with meaningful experiences you can do a lot more for both the brand and society.We design and build marvelous digital brands, experiences and products for every screen.Brand strategy & innovation consultancy Helping businesses to develop (new) brands, products and services by applying imagination to solve complex business problems and opportunities. Always in close cooperation with your team at your office which ultimately builds trust and commitment. Recent projects: Brand strategy for European Cultural Foundation. New brand development for Albert Heijn in cooperation with Missing Chapter Foundation. New brand development for Enexis. New brand development for ministry of Economic Affairs. Brand strategy for Gulf Gas + Power. Brand portfolio strategy for Royal Talens. Brand Strategy for Talens Art Creation. Brand Strategy for Insurance Market (Singapore). Brand Strategy for Halza Health App. (Singapore). Digital brand strategy for ReumaNederland. Digital Brand strategy & Comms strategy for Thorb (BAM Wonen & Eigen Haard). Shopper strategy innovation for Adidas (commissioned by Moore Amsterdam). Winning pitch strategy for MSC Keurmerk Vis, Ritter Sport and Emirates for Geometry Global. Brand strategy for Greubel Forsey (Switzerland), Brand strategy for SimpledCard. - Website in progress/Cases cases available upon request -. Animal Farm is a digitally minded communications agency. Collaborating on the cross roads of branding, design, technology and culture. Creating ideas that positively change behaviour. Clients: DELTA Energy, Metro, Royal Talens, Fairfood, Gemeente Zoetermeer, GSK, Greubel Forsey, Ahold, Stage Entertainment, Outreach, Stiho, Store for Brands, Vinio, Missing Chapter Foundation & Raad van Kinderen, Mobiquity, Levi's Made & Crafted,Habitat for Humanity, Mobbr Crowd Payment System, Dock Four, VUMC, Ministerie EZ/KvK. Winner 2013 and 2012 best small agency (and best integrated agency) Fonk Client Satisfaction Survey by Motivaction. Member of Golden Dudes Worldwide.G2 is a top-five global agency network dedicated to brand building beyond traditional advertising. Using deep marketplace and consumer insights, innovative marketing techniques, and emerging media and technologies. Improved G2 Amsterdam's financial performance as well as implementing a more valuable commercial business mentality. This resulted in a more profitable operation and higher quality of creative output. Clients: BAT, GSK, Henkel, Sara Lee, Nimbuz, Essilor Benelux, Loyalis/Cordares, Greubel Forsey,Schiphol Airport, AkzoNobel. Awards: 2x Esprix, 1 x SAN, FWA site of the day, ADCN nomination, SPIN 2 Nominations for best interaction design and concept, Eurobest nomination and Advergame for best game.Responsible for strategy, business development & innovation on cross discipline clients (Unilever, MasterCard) at McCann Worldgroup (McCann Advertising, Momentum, VDBJ, MRM). Clients won: a.o. HP, MasterCard (repitch), Maestro, Ola (repitch), Loyalis/APG, Bjorn Borg, Hastens, VT-Wonen, Dagblad De Pers, Hivos, Stichting Lezen & Schrijven, Martinair, Nescafe, Lakerol, Weight Watchers,Tempur. Awards: 1 SAN Accent (best integrated case), 1 x Eurobest.Start up with only creatives, comm's planners, producers and a remuneration model based upon copyrights and results. Clients: NCRV, Stichting Natuur & Milieu, Hivos, NCDO, ministerie V&W, Cordaid, Stichting Lezen & Schrijven, 101 Woonideeen, Wall Outdoor, ABN-AMRO.Awards 3x SAN, 3 x Eurobest, 4 x Epica, best NGO campaign at Cannes and 2x ADCN nomination.Restructured the agency (business model, organization, service offerings, quality, staffing, financial base, performance) and turning it into one of the best performing agencies at McCann Worldgroup EMEA. Launched the activation agency Momentum and McCann Recruitment. Clients: MasterCard, L'Oreal, Opel, Agis, Vodafone, Celtel Africa, Coca Cola, Fanta, Aquarius, Bacardi, Ministerie van Economische Zaken (Liberalisering Energiemarkt), Camel, KPN/Telstra, Rijkswaterstaat, Arla, HP, Lucent, MTV, Ola, Magnum, Microsoft, MSN. Awards: 3 x SAN, 2 x ADCN nomination,1 x Silver Lion Cannes, 2x Eurobest.Responsible for strategy and new business. Clients: Zurich Insurances, Royal Numico, Dutch Dairy Board, KRO, Hoegaarden, Ministeries van SZW en EZ. Awards: 3 X SAN, Bronze Lion Cannes, 2 x Eurobest, 1 x nomination ADCN.Started as AD and via a short period as CSD became responsible for operational and front office departments + business development. HVR (owned by Publicis) was one of the most respected top 10 agencies in the Netherlands with a huge reputation on brand strategy and integrated communications. After the break up between Publicis and FCB we 'started' FCB Amsterdam. Clients: SC Johnson, De Friesland, Dutch Flower Council, Nissan, Nivea, Seat, VGNN, Arbeidsbureaus Nederland, Bols, Ministeries van BZ-Justitie-Economische Zaken-V&W, OLC, Stichting Verwarming & Sanitair, Pokon, Page, Kleenex, AEG, de Dierenbescherming. Awards: 2 x Gold Lion Cannes, 1 x Silver Lion Cannes, 6 x Eurobest, 8 x Epica, 2 x ADCN, 4 x SAN.
Ge Key’s Current Industry Big Amsterdam
Ge
Key’s Prior Industry
HVR/PublicisFCB & FCB Amsterdam
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GreenwoodVarossieau
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McCann-Erickson
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Cygnus X-3
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McCann Worldgroup
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G2 Amsterdam
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Animal Farm Amsterdam
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Animal Firm
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CanvasHeroes
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Big Amsterdam
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Work Experience

Big Amsterdam
Strategy Director
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
CanvasHeroes
Strategy Director
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Animal Firm
Founder/strategist
Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Animal Farm Amsterdam
Managing Director & Founder
Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
G2 Amsterdam
Managing Director Netherlands/Board G2 EMEA
Mon Sep 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
McCann Worldgroup
Chief Marketing Officer
Sat Apr 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Cygnus X-3
Strategy/Owner
Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
McCann-Erickson
General Manager
Mon May 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
GreenwoodVarossieau
Interim Strategy Director
Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
HVR/PublicisFCB & FCB Amsterdam
Deputy Managing Director
Fri May 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)