
Geoff Smyrk
A passionate and innovative Senior Creative Director with more than 20 years’ experience, successfully building and leading teams... | The Marketing Store Europe, Guildford, United Kingdom
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Geoff Smyrk’s Emails ge****@le****.com
Geoff Smyrk’s Phone Numbers No phone number available.
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Geoff Smyrk’s Location The Marketing Store Europe, Guildford, United Kingdom
Geoff Smyrk’s Expertise A passionate and innovative Senior Creative Director with more than 20 years’ experience, successfully building and leading teams to create award winning designs. Motivated by new challenges, motivated by curiosity and driven to question in order to champion creativity. As a role model and mentor, I am driven to inspire teams to create integrated campaigns, build BIG ideas and deliver immersive experiences that build emotional connections to ultimately transform and build brands. I am a diversely-experienced design leader having worked across FMCG, consumer/toy product design, packaging, brand development, licensing, digital, retail, experiential and graphic design. Global experience gained working across consumer/shopper touchpoints in both Agency and In-House marketing teams. Expertise includes: DESIGN STRATEGY • Instigating research, leveraging insights, working with planners to form strategies • Expert in utilising resource/networks/technologies to maximise opportunities DESIGN KNOWLEDGE • Extensive understanding of design disciplines/processes from ideation to delivery • In-depth knowledge of prototyping and manufacturing techniques • Hands-on approach to direction and delivering outstanding creative PEOPLE LEADERSHIP • Empathetic, open and transparent leader used to working with cross-functional teams • Extensive experience of building effective teams across Global sites. • Well versed in interviewing, hiring and developing talents COLLABORATIVE MINDSET • Motivated to forge new relationships, build rapport, loyalty and trust • Deep interest in sparring/supporting colleagues on broader challenges • Active participant in Global and Regional cross-functional leadership teams COMMUNICATION EXPERTISE • Confident and clear communicator • Outstanding presentation skills with the ability to confidently pitch ideas COMMERCIAL COMPETENCY • Entrepreneurial spirit used to identify new commercial opportunities • Strong business knowledge managing large P&L’s • Multiple project delivery ensuring on time, on cost and WOW delivery
Geoff Smyrk’s Current Industry The Marketing Store Europe
Geoff
Smyrk’s Prior Industry
Simon Marketing
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The Marketing Store
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Vivid Imaginations
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Lego
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The Marketing Store Europe
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Work Experience

The Marketing Store Europe
VP, Global Product Creative Director
Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Marketing Store Europe
Global Product Creative Director
Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Lego
Senior Creative Director
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Lego
Creative Director
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Lego
Head of Shopper Marketing Agency
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Vivid Imaginations
Senior Product Designer
Mon Nov 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
The Marketing Store
Product Designer
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Simon Marketing
Product Designer
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)