
Graham Cross
I am a career academic in physics and an innovator. Authoring over 100 peer reviewed articles in the... | Stokesley, England, United Kingdom
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Graham Cross’s Emails g.****@du****.ac
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Graham Cross’s Location Stokesley, England, United Kingdom
Graham Cross’s Expertise I am a career academic in physics and an innovator. Authoring over 100 peer reviewed articles in the physical sciences and in addition, a number of patents, my experience combines a deep understanding of rigorous scientific standards and principles with application to real-world commercial solutions. My interest in equestrian sports has given me scope to innovate in that area using these skills. I co-founded Farfield Sensors Ltd. whose patented biochip technology solves problems of relevance to drug discovery and biological pathways detecting changes in the folding structure of proteins at the Angstrom level. This company achieved a successful trade sale and developed a world market in biophysical research and commercial applications. I became involved with my sister-in-law's company Neue Schule Ltd. After introducing a new material and manufacturing methods using CAD design techniques I applied myself to unraveling the way to design the perfect horse bit. Three patents now underpin a new range of bits with design features that ensure comfort and welfare for the horse. The principles of this and the surrounding research has become the core of the syllabus for the NS Academy that I founded. This online education provider teaches Lantra-approved course in Lorinery Science and a vocational course in Bit Fitting, bringing new higher standards to that field to match those of the saddle fitters. What's next? - Avansce and its "Synchronicity" Product. Riders can have the quality of their rein contact measured using algorithms adapted from signal processing applications. We are now selling equestrian technology products across the world and the business is attracting the interest of the governing bodies of the equestrian sports. In 2019 we signed a promotional deal with British Dressage to deliver technology based coaching to national and foundation academy riders. Further developments in the apps and hardware are in process to extend Avansce's reach and ease of use. https://www.facebook.com/TrainAvansce
Graham Cross’s Current Industry Avansce Ltd.
Graham
Cross’s Prior Industry
General Electric Company/Marconi
|
Durham University
|
Farfield Group
|
Avansce Ltd.
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Work Experience

Avansce Ltd.
CEO
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Avansce Ltd.
Founder and CEO
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Farfield Group
Director
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Durham University
Senior Lecturer
Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
General Electric Company/Marconi
Scientist
Mon Jul 01 1985 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time)