
Howard Clare
* A highly entrepreneurial and results orientated Managing/Commercial Director with 25+ years experience in Licensing /Brand extension ,... | Chigwell, England, United Kingdom
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Howard Clare’s Location Chigwell, England, United Kingdom
Howard Clare’s Expertise * A highly entrepreneurial and results orientated Managing/Commercial Director with 25+ years experience in Licensing /Brand extension , Marketing and Business Development . Owner of Brand Extension Consultancy Ltd . Running BMW Toys & Interactive Global licensing for Brandgenuity * Former Head of Licensing at Liverpool FC on a global basis with key markets being China, USA, SE Asia etc Previous experience across world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros * Set up own Branding and Licensing consultancy in January 2009- working as a senior consultant for other agencies on brands such as BMW , MINI, Ford, McLaren , Nintendo and RAC and directly consulting for Aston Martin and CNN ( part of Turner Entertainment) * Former Head of Licensing/Brand extension at the Daily Telegraph media group in London ( Telegraph Enterprise /Commerce division). * Former MD of Equity Management Europe ( top 3 global licensing agent) running brand extension and licensing programmes for GM Europe ( Vauxhall and Opel) , Goodyear , Saab , Nissan and Kawasaki. * Prior to that European Sales and Licensing Director with The Beanstalk Group ( top 3 Global licensing agent) from 2002 to 2006 with clients including Ford, Aston Martin, Jaguar , Land Rover Jack Daniels, Andy Warhol , RAC and Stanley. * Strong Licensing and marketing experience in many consumer segments including Toys /Die cast, Video Games, Promotions , Stationery, Gifts, Publishing , Mobile content and partworks . Based in London, England Specialties: Brand Extension and Licensing , Sales Business development and partnership marketing . Strategic planning, Client/Account management Selling and Negotiating licenses in Europe and Asia Setting up Licensing business in Asia Managing Licensing agents Rapidly Growing Consumer Business.
Howard Clare’s Current Industry Brandgenuity
Howard
Clare’s Prior Industry
Warner Bros Consumer Products
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Debretts
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The Beanstalk
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Equity Management
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Daily Telegraph
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Brand Extension Consultancy
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Global Trademark Licensing
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Global Icons Europe
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Liverpool Football Club
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Evolution Brands
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Brandgenuity
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Work Experience

Brandgenuity
Director of Toys & Interactive BMW account
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Brand Extension Consultancy
Owner
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Evolution Brands
Owner and Joint MD
Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Liverpool Football Club
Head of Licensing
Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Global Icons Europe
Licensing Consultant
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Global Trademark Licensing
Consultant
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Brand Extension Consultancy
Owner/Managing Director
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Daily Telegraph
Commercial and Licensing Director
Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Equity Management
Senior Vice President
Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
The Beanstalk
Sales and Licensing Director
Mon Apr 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Debretts
Managing Director
Fri May 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Warner Bros Consumer Products
Group Category manager
Tue Apr 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)