
Ian Weinkselbaum
Market researcher with 25+ years of experience in both primary market research and syndicated data analysis at some... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Ian Weinkselbaum’s Emails ia****@go****.com
Ian Weinkselbaum’s Phone Numbers 1888288****
Social Media
Ian Weinkselbaum’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Ian Weinkselbaum’s Expertise Market researcher with 25+ years of experience in both primary market research and syndicated data analysis at some of the world's largest consumer packaged goods manufacturers including P&G, Bristol-Myers Squibb and Philip Morris. In addition Ian built and led the market research function at Hartz Mountain Corporation, the country's leading pet supply manufacturer with responsibility for delivering consumer understanding through qualitative and quantitative market research as well as syndicated data analysis. Custom research experience includes, consumer segmentation, concept and product testing, market structure, conjoint, advertising research. Syndicated data experience includes marketing mix modeling, pricing & promotion analysis, household panel data, contract negotiation and vendor management. In addition to market research Ian has experience in category management and digital marketing.
Ian Weinkselbaum’s Current Industry Bel
Ian
Weinkselbaum’s Prior Industry
Altria
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Bristol Myers Squibb
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Procter And Gamble
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The Hartz Mountain
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Independent
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Unilever
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Materne North America Gogo Squeez
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Bel
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Work Experience

Bel
Senior Director, Strategic Insights
Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Materne North America Gogo Squeez
Sr. Director Consumer & Market Insights
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Materne North America Gogo Squeez
Director of Consumer & Market Insights
Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Unilever
Analytics Consultant
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Independent
Marketing Research Consultant
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
The Hartz Mountain
Senior Director, Integrated Marketing & Insights
Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Senior Manager, CMK
Thu Nov 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Bristol Myers Squibb
Associate Director - Global Business Information & Analysis
Tue Nov 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Altria
Senior Research Associate
Mon Jul 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time)