
Jacob So
With over 10 years of experience in data analytics and project management, I am a data-driven leader who... | Birmingham, England, United Kingdom
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Jacob So’s Emails ja****@re****.com
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Jacob So’s Location Birmingham, England, United Kingdom
Jacob So’s Expertise With over 10 years of experience in data analytics and project management, I am a data-driven leader who is passionate about translating data into actionable insights that drive business growth and innovation. I currently head the analytics function at Rewards4, a leading loyalty and rewards platform that connects consumers with Sport Clubs / Racecourses. In my role, I oversee and execute a wide range of analytics projects, from BI development and data science initiatives, to CRM analytics and digital transformation. I collaborate closely with cross-functional teams, including marketing, product development, and executive leadership, to understand business requirements, identify analytical opportunities, and deliver data-driven insights and recommendations. I also ensure the smooth operation of day-to-day analytics and reporting activities, providing comprehensive data support to stakeholders across the organization. I have experience in building and leading a full-function commercial data team, including data analysts, data engineers, and data scientists, across offices in the UK and Asian Countries. I have also played a key role in the successful implementation of a global data platform, significantly enhancing the company's analytics capabilities and performance. My mission is to cultivate a data-driven culture within the organization and beyond, by empowering management and staff with data literacy and analytical skills, and by establishing best practices and standards for data quality, governance, and security. I am always eager to learn new technologies and trends in the data analytics field, and to share my expertise and insights with others. I enjoy working with diverse and talented people who share my vision of harnessing the power of data for positive impact.
Jacob So’s Current Industry Rewards4
Jacob
So’s Prior Industry
Dbs Bank
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Acorn Marketing And Research Consultants
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Bank
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Brandloyalty
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Mcdonalds
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Vitasoy International
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Intouch Games
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Costa Coffee
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Rewards4
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Work Experience

Rewards4
Head Of Analytics
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Costa Coffee
Global Customer and Data Analytics Lead
Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Intouch Games
Head of Data Analytics & Business Intelligence
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Vitasoy International
Group Senior Manager - Head of Data Analytics and Data Management
Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Mcdonalds
Business Insight Manager (BI Lead)
Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Brandloyalty
Business Intelligence Manager
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Bank
Strategic Planner
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Bank
Quality Assurance Manager
Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Acorn Marketing And Research Consultants
Research Executive
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Dbs Bank
Executive Trainee and Bank Executive
Wed Sep 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)