James Zhao
Stop testing CBO vs ABO, you just need better ads. Back in the good ol' days, you can put... | Toronto, Ontario, Canada
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James Zhao’s Emails ja****@co****.ca
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James Zhao’s Location Toronto, Ontario, Canada
James Zhao’s Expertise Stop testing CBO vs ABO, you just need better ads. Back in the good ol' days, you can put up a stock photo with a text overlay and your Facebook ads ROAS would be through the roof. TikTok came in 2020 and leveled the playing field for making good video content. And now your 15,000 branded 4K HD video ad doesn't work because people are spoiled by genuinely good, engaging content. So why can't my media buyer or marketing team just go and make "amazing UGC ads" ? Well... It's freaking hard, messy and complicated. You need to: ✔️ Write a 45-second script that relates to your customer's pain point, agitate the problem, present your product as the solution, show them how it works, handle their objections, convince them it's legit with social proof, and then finally get them to buy a strong call to action. *breathe in* *breathe out* That's just the start, then you need to: ✔️ Cast an actor that looks like your customer ✔️ Oh and has persuasive and natural delivery ✔️ And shoot high quality b-roll footage ✔️ Extra fun: Negotiate rates & rights to footage We're almost done, I promise. ✔️ Edit with fast cuts, zooms and green-screens ✔️ Add TikTok style captions and text overlay ✔️ Test at least 3+ hooks and visual variants ✔️ Extra fun part 2: Organize and name all the raw and final assets 🙃 Goodness... just reading that made you sweat... Well, congrats 🎉 You can now sit back, and relax. We'll handle everything for you: ✔️ 100% done for you 🚀 Monthly turnaround ⏯️ Pause or cancel anytime www.nogrowth.ca Email: [email protected]
James Zhao’s Current Industry Coursecompare
James
Zhao’s Prior Industry
Aiesec
|
Aiesec York
|
Outmatch
|
Loreal
|
Turo
|
No Growth
|
Coursecompare
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Work Experience
Coursecompare
Paid Acquisition
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
No Growth
Founder
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Turo
Manager, Acquisition Marketing
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Turo
Senior Growth Marketer - Paid User Acquisition
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Loreal
Associate Brand Manager - Lancôme Skincare
Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Loreal
Digital Trainee - Rotational Program
Thu Nov 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Loreal
Commercial Trainee - Rotational Program
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Outmatch
Growth Marketer - Organic Social
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Aiesec York
B2B Sales Associate
Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Aiesec
Product Marketing Manager
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
James Zhao Email Addresses
FAQ About James Zhao
-
James Zhao is located at
Toronto, Ontario, Canada -
James Zhao is a
Stop testing CBO vs ABO, you just need better ads. Back in the good ol' days, you can put up a stock photo with a text overlay and your Facebook ads ROAS would be through the roof. TikTok came in 2020 and leveled the playing field for making good video content. And now your 15,000 branded 4K HD video ad doesn't work because people are spoiled by genuinely good, engaging content. So why can't my media buyer or marketing team just go and make "amazing UGC ads" ? Well... It's freaking hard, messy and complicated. You need to: ✔️ Write a 45-second script that relates to your customer's pain point, agitate the problem, present your product as the solution, show them how it works, handle their objections, convince them it's legit with social proof, and then finally get them to buy a strong call to action. *breathe in* *breathe out* That's just the start, then you need to: ✔️ Cast an actor that looks like your customer ✔️ Oh and has persuasive and natural delivery ✔️ And shoot high quality b-roll footage ✔️ Extra fun: Negotiate rates & rights to footage We're almost done, I promise. ✔️ Edit with fast cuts, zooms and green-screens ✔️ Add TikTok style captions and text overlay ✔️ Test at least 3+ hooks and visual variants ✔️ Extra fun part 2: Organize and name all the raw and final assets 🙃 Goodness... just reading that made you sweat... Well, congrats 🎉 You can now sit back, and relax. We'll handle everything for you: ✔️ 100% done for you 🚀 Monthly turnaround ⏯️ Pause or cancel anytime www.nogrowth.ca Email: [email protected] Coursecompare -
James Zhao currently works in the
Coursecompare -
James Zhao specializes in
Stop testing CBO vs ABO, you just need better ads. Back in the good ol' days, you can put up a stock photo with a text overlay and your Facebook ads ROAS would be through the roof. TikTok came in 2020 and leveled the playing field for making good video content. And now your 15,000 branded 4K HD video ad doesn't work because people are spoiled by genuinely good, engaging content. So why can't my media buyer or marketing team just go and make "amazing UGC ads" ? Well... It's freaking hard, messy and complicated. You need to: ✔️ Write a 45-second script that relates to your customer's pain point, agitate the problem, present your product as the solution, show them how it works, handle their objections, convince them it's legit with social proof, and then finally get them to buy a strong call to action. *breathe in* *breathe out* That's just the start, then you need to: ✔️ Cast an actor that looks like your customer ✔️ Oh and has persuasive and natural delivery ✔️ And shoot high quality b-roll footage ✔️ Extra fun: Negotiate rates & rights to footage We're almost done, I promise. ✔️ Edit with fast cuts, zooms and green-screens ✔️ Add TikTok style captions and text overlay ✔️ Test at least 3+ hooks and visual variants ✔️ Extra fun part 2: Organize and name all the raw and final assets 🙃 Goodness... just reading that made you sweat... Well, congrats 🎉 You can now sit back, and relax. We'll handle everything for you: ✔️ 100% done for you 🚀 Monthly turnaround ⏯️ Pause or cancel anytime www.nogrowth.ca Email: [email protected] -
James Zhao speaks the following languages:
No languages available. -
James Zhao has prior experience in the following industries:
Turo , Turo , Loreal , Loreal , Loreal , Outmatch , Aiesec York , Aiesec -
James Zhao has the following professional experience:
Coursecompare , No Growth , Turo , Turo , Loreal , Loreal , Loreal , Outmatch , Aiesec York , Aiesec . -
You can view James Zhao’s
LinkedIn profile at LinkedIn URL. -
James Zhao’s work email addresses are
[email protected] . -
James Zhao works at
Coursecompare
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